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ii
Acknowledgements
My life is like a train ride. Some people came and left. Others stay. With my
deepest gratitude I wish I could thank every person who has come into my life
and inspired, touched, and illuminated me through their presence. They have
made this journey enjoyable and worthwhile. I would like to acknowledge the
following people, in particular, for their magnificent support and guidance in the
completion of my master’s degree and in the creation of this paper.
Jonathan Kotler, my thesis committee chair and mentor, has generously shared
with me his wit and wisdom in life and helped me advance academically and
professionally. I really appreciate his patience with me and thank him for
recognizing my potential to pursue further education. He sets a fine example of
what a great teacher should be, with his integrity, humor, responsibility and
commitment to excellence.
Jian (Jay) Wang and Jennifer Floto, my other two thesis committee members,
have given me very valuable advice. Jay helped me develop my understanding
of communication management. Jennifer saved me from errors and
overstatements.
Andrew Lih has inspired me to write on this subject. Jonathan Aronson has
shared with me his insights. To them, I am truly thankful.
I owe a great deal to Thomas Hollihan who gave me detailed comments on the
entire paper and has improved it in countless ways.
Object Description
| Title | China's investment in the United States and the public relations implications: A case study of the Lenovo-IBM acquisition |
| Author | Liang, Shuyan |
| Author email | shuyanliang.usc@gmail.com; shuyanli@usc.edu |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Strategic Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2011-04-30 |
| Date submitted | 2011 |
| Restricted until | Unrestricted |
| Date published | 2011-05-04 |
| Advisor (committee chair) | Kotler, Jonathan |
| Advisor (committee member) |
Floto, Jennifer Wang, Jian (Jay) |
| Abstract | This paper discusses Lenovo’s acquisition of IBM’s personal computer division in 2005 as a case in point to explore issues involved in China’ investment in the United States, particularly its public relations implications. It is demonstrated that media coverage underscored the complications and tensions in these supposedly free market activities. This paper presents the manifestation of controversial issues such as state-ownership of businesses, national security, and economic protectionism, as Chinese enterprises invest in the United States through mergers and acquisitions. It provides an account of Lenovo’s communication strategies and gives suggestions to better manage corporate reputation and brand images for Chinese companies that are seeking overseas investment. |
| Keyword | Lenovo; IBM; China; United States; foreign direct investment (FDI); mergers and acquisition (M&A); public relations (PR) |
| Geographic subject (country) | China; USA |
| Coverage date | 2005/2010 |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m3902 |
| Contributing entity | University of Southern California |
| Rights | Liang, Shuyan |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | cisadmin@lib.usc.edu |
| Filename | etd-Liang-4567 |
| Archival file | uscthesesreloadpub_Volume32/etd-Liang-4567.pdf |
Description
| Title | Page 2 |
| Contributing entity | University of Southern California |
| Repository email | cisadmin@lib.usc.edu |
| Full text | ii Acknowledgements My life is like a train ride. Some people came and left. Others stay. With my deepest gratitude I wish I could thank every person who has come into my life and inspired, touched, and illuminated me through their presence. They have made this journey enjoyable and worthwhile. I would like to acknowledge the following people, in particular, for their magnificent support and guidance in the completion of my master’s degree and in the creation of this paper. Jonathan Kotler, my thesis committee chair and mentor, has generously shared with me his wit and wisdom in life and helped me advance academically and professionally. I really appreciate his patience with me and thank him for recognizing my potential to pursue further education. He sets a fine example of what a great teacher should be, with his integrity, humor, responsibility and commitment to excellence. Jian (Jay) Wang and Jennifer Floto, my other two thesis committee members, have given me very valuable advice. Jay helped me develop my understanding of communication management. Jennifer saved me from errors and overstatements. Andrew Lih has inspired me to write on this subject. Jonathan Aronson has shared with me his insights. To them, I am truly thankful. I owe a great deal to Thomas Hollihan who gave me detailed comments on the entire paper and has improved it in countless ways. |
