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21
from a graphic design background, I had always felt that Saul Bass’s iconic movie titles
where still among the best examples. Saul Bass had a great visual style, but he never let
the visuals overtake the purpose of his title sequences, which were meant to prepare the
audience for the movie narrative. It was this balance, between visuals and narrative from
which I wanted to draw inspiration.
Bass on Titles
This
is
a
documentary
DVD
that
contains
a
selection
of
the
feature
film
titles
Saul
Bass
designed
and
made
famous.
Bass
talks
about
the
evolution
of
his
thematic
title
sequences.
His
designs
involve
the
search
for
the
elusive
visual
statement
that
instantly
communicates
the
film's
intent
while
generating
audience
interest.
Among
the
film
titles
discussed
are,
“West
Side
Story”,
“The
Man
with
the
Golden
Arm”,
“A
Walk
on
the
Wild
Side”,
“Around
the
World
in
80
Days”,
and
others.
From the beginning, Type Set was always meant to be a game. I wanted to see if
there where any other games that involved interactive typography. I found several games,
one of which, ERGON/LOGOS, used a branching narrative, which influenced me to test
how a branching narrative would affect my game. The one common thread that linked the
following games together was that the pacing of the games were more contemplative,
which is what I strived to achieve in Type Set.
ERGON/LOGOS by Paolo Pedercini
Object Description
| Title | Type Set : Exploring the effects of making kinetic typography interactive |
| Author | Ponce, Daniel Anthony |
| Author email | Chiwisdp@gmail.com; Danielap@USC.edu |
| Degree | Master of Fine Arts |
| Document type | Thesis |
| Degree program | Interactive Media |
| School | School of Cinematic Arts |
| Date defended/completed | 2011-03-26 |
| Date submitted | 2011 |
| Restricted until | Unrestricted |
| Date published | 2011-05-06 |
| Advisor (committee chair) | Brinson, Peter |
| Advisor (committee member) |
Gibson, Jeremy Anderson, Steven F. Neuse, Alex |
| Abstract | Kinetic typography-text that is animated and given expressive qualities – allows for designers to express emotion and tone of voice better than traditional, print-based media. This is accomplished through a combination of typographic treatment and animation. One of the limitations of kinetic typography is that it does not involve user participation. With my project, an experimental iPad game Type Set, I wanted to explore the effects of adding interactivity to kinetic typography framed within a video game. In the game the player must manipulate words using basic tropes found in kinetic typography, such as scale and rotation, to affect the narrative of the game. By dissecting the nature of kinetic typography in this paper and through my projects, I will explore how interactivity can enhance and change the way kinetic typography is experienced. |
| Keyword | typography; design; games; Gestures; iPad; interactive; kinetic typography; interactive typography; touch |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m3922 |
| Contributing entity | University of Southern California |
| Rights | Ponce, Daniel Anthony |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | cisadmin@lib.usc.edu |
| Filename | etd-Ponce-4298 |
| Archival file | uscthesesreloadpub_Volume44/etd-Ponce-4298.pdf |
Description
| Title | Page 27 |
| Contributing entity | University of Southern California |
| Repository email | cisadmin@lib.usc.edu |
| Full text | 21 from a graphic design background, I had always felt that Saul Bass’s iconic movie titles where still among the best examples. Saul Bass had a great visual style, but he never let the visuals overtake the purpose of his title sequences, which were meant to prepare the audience for the movie narrative. It was this balance, between visuals and narrative from which I wanted to draw inspiration. Bass on Titles This is a documentary DVD that contains a selection of the feature film titles Saul Bass designed and made famous. Bass talks about the evolution of his thematic title sequences. His designs involve the search for the elusive visual statement that instantly communicates the film's intent while generating audience interest. Among the film titles discussed are, “West Side Story”, “The Man with the Golden Arm”, “A Walk on the Wild Side”, “Around the World in 80 Days”, and others. From the beginning, Type Set was always meant to be a game. I wanted to see if there where any other games that involved interactive typography. I found several games, one of which, ERGON/LOGOS, used a branching narrative, which influenced me to test how a branching narrative would affect my game. The one common thread that linked the following games together was that the pacing of the games were more contemplative, which is what I strived to achieve in Type Set. ERGON/LOGOS by Paolo Pedercini |
