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14
player rotates a word, all of the remaining words would follow that rotation. These
movements are not just the basis for game play, but also help emphasize certain words
the player thinks are important. The level design and placement of “tone-changers” also
influences which words should be emphasized.
Font
A challenge with making a game with type as the main visual was how to
represent separate characters. In Type Set, the decision was made to make the separate
characters distinguished through color and font choice.
Kinetic typography doesn’t have the luxury of images to represent ideas; the font
choice and animations together must convey all emotions and actions. The visual
characteristics of type, such as bold, italics, tapered, thin, and heavy, cause the viewer to
describe the fonts in more emotional terms, such as lovely, cool, obnoxious, irritated,
ceremonial, and spontaneous. Every typeface has its own visual and meaningful qualities,
which means that each can demonstrate a distinctive use and purpose for expressing
emotions. Awareness of these variants is key to selecting the appropriate combination of
typefaces that compliments the expressive meaning in kinetic typography, as well as
interactive typography.
Object Description
| Title | Type Set : Exploring the effects of making kinetic typography interactive |
| Author | Ponce, Daniel Anthony |
| Author email | Chiwisdp@gmail.com; Danielap@USC.edu |
| Degree | Master of Fine Arts |
| Document type | Thesis |
| Degree program | Interactive Media |
| School | School of Cinematic Arts |
| Date defended/completed | 2011-03-26 |
| Date submitted | 2011 |
| Restricted until | Unrestricted |
| Date published | 2011-05-06 |
| Advisor (committee chair) | Brinson, Peter |
| Advisor (committee member) |
Gibson, Jeremy Anderson, Steven F. Neuse, Alex |
| Abstract | Kinetic typography-text that is animated and given expressive qualities – allows for designers to express emotion and tone of voice better than traditional, print-based media. This is accomplished through a combination of typographic treatment and animation. One of the limitations of kinetic typography is that it does not involve user participation. With my project, an experimental iPad game Type Set, I wanted to explore the effects of adding interactivity to kinetic typography framed within a video game. In the game the player must manipulate words using basic tropes found in kinetic typography, such as scale and rotation, to affect the narrative of the game. By dissecting the nature of kinetic typography in this paper and through my projects, I will explore how interactivity can enhance and change the way kinetic typography is experienced. |
| Keyword | typography; design; games; Gestures; iPad; interactive; kinetic typography; interactive typography; touch |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m3922 |
| Contributing entity | University of Southern California |
| Rights | Ponce, Daniel Anthony |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | cisadmin@lib.usc.edu |
| Filename | etd-Ponce-4298 |
| Archival file | uscthesesreloadpub_Volume44/etd-Ponce-4298.pdf |
Description
| Title | Page 20 |
| Contributing entity | University of Southern California |
| Repository email | cisadmin@lib.usc.edu |
| Full text | 14 player rotates a word, all of the remaining words would follow that rotation. These movements are not just the basis for game play, but also help emphasize certain words the player thinks are important. The level design and placement of “tone-changers” also influences which words should be emphasized. Font A challenge with making a game with type as the main visual was how to represent separate characters. In Type Set, the decision was made to make the separate characters distinguished through color and font choice. Kinetic typography doesn’t have the luxury of images to represent ideas; the font choice and animations together must convey all emotions and actions. The visual characteristics of type, such as bold, italics, tapered, thin, and heavy, cause the viewer to describe the fonts in more emotional terms, such as lovely, cool, obnoxious, irritated, ceremonial, and spontaneous. Every typeface has its own visual and meaningful qualities, which means that each can demonstrate a distinctive use and purpose for expressing emotions. Awareness of these variants is key to selecting the appropriate combination of typefaces that compliments the expressive meaning in kinetic typography, as well as interactive typography. |
