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12
triumph, need, anger, or misery. Figure 5 demonstrates how form and movement can be
used to convey the emotion of a surprise and makes it feel as though it is a pleasant
surprise through circular movement.
Figure 5. An animation sequence (Woolman, 2004, p.41)
The speed of motion also plays a role in the emotions evoked by the experience.
Faster movement can create a powerful effect, as it implies energy and evokes intensity
of emotions, whereas slow movement is better at depicting emotions that are more
contemplative. Motion also has the ability to capture and direct the attention of the
viewers, since the human eye tracks motion innately, which can be used to guide a
viewer’s eye along a particular path (Krasner). This is why large exaggerated movements
Object Description
| Title | Type Set : Exploring the effects of making kinetic typography interactive |
| Author | Ponce, Daniel Anthony |
| Author email | Chiwisdp@gmail.com; Danielap@USC.edu |
| Degree | Master of Fine Arts |
| Document type | Thesis |
| Degree program | Interactive Media |
| School | School of Cinematic Arts |
| Date defended/completed | 2011-03-26 |
| Date submitted | 2011 |
| Restricted until | Unrestricted |
| Date published | 2011-05-06 |
| Advisor (committee chair) | Brinson, Peter |
| Advisor (committee member) |
Gibson, Jeremy Anderson, Steven F. Neuse, Alex |
| Abstract | Kinetic typography-text that is animated and given expressive qualities – allows for designers to express emotion and tone of voice better than traditional, print-based media. This is accomplished through a combination of typographic treatment and animation. One of the limitations of kinetic typography is that it does not involve user participation. With my project, an experimental iPad game Type Set, I wanted to explore the effects of adding interactivity to kinetic typography framed within a video game. In the game the player must manipulate words using basic tropes found in kinetic typography, such as scale and rotation, to affect the narrative of the game. By dissecting the nature of kinetic typography in this paper and through my projects, I will explore how interactivity can enhance and change the way kinetic typography is experienced. |
| Keyword | typography; design; games; Gestures; iPad; interactive; kinetic typography; interactive typography; touch |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m3922 |
| Contributing entity | University of Southern California |
| Rights | Ponce, Daniel Anthony |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | cisadmin@lib.usc.edu |
| Filename | etd-Ponce-4298 |
| Archival file | uscthesesreloadpub_Volume44/etd-Ponce-4298.pdf |
Description
| Title | Page 18 |
| Contributing entity | University of Southern California |
| Repository email | cisadmin@lib.usc.edu |
| Full text | 12 triumph, need, anger, or misery. Figure 5 demonstrates how form and movement can be used to convey the emotion of a surprise and makes it feel as though it is a pleasant surprise through circular movement. Figure 5. An animation sequence (Woolman, 2004, p.41) The speed of motion also plays a role in the emotions evoked by the experience. Faster movement can create a powerful effect, as it implies energy and evokes intensity of emotions, whereas slow movement is better at depicting emotions that are more contemplative. Motion also has the ability to capture and direct the attention of the viewers, since the human eye tracks motion innately, which can be used to guide a viewer’s eye along a particular path (Krasner). This is why large exaggerated movements |
