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11
Figure 4. A comparison of how tone-changers placement affects the players’ gameplay
and the intonation of the word. Yellow spheres are positive tone-changers; red spheres
are negative tone-changers.
Motion
Scale is a key component of kinetic typography to provide emphasis, but kinetic
typography is distinguished from static typography by motion. Print-based typography
conveys motion through the orientation of words, angular fonts and the movement of the
eyes, while kinetic typography uses traditional animation techniques to convey an
emotion and giving added meaning. Just as with comparing lowercase and uppercase
letterforms, motion also has a visual language. Circular movement of words can evoke
softer emotions, such as gentleness or kindness. Angular movement can represent
Object Description
| Title | Type Set : Exploring the effects of making kinetic typography interactive |
| Author | Ponce, Daniel Anthony |
| Author email | Chiwisdp@gmail.com; Danielap@USC.edu |
| Degree | Master of Fine Arts |
| Document type | Thesis |
| Degree program | Interactive Media |
| School | School of Cinematic Arts |
| Date defended/completed | 2011-03-26 |
| Date submitted | 2011 |
| Restricted until | Unrestricted |
| Date published | 2011-05-06 |
| Advisor (committee chair) | Brinson, Peter |
| Advisor (committee member) |
Gibson, Jeremy Anderson, Steven F. Neuse, Alex |
| Abstract | Kinetic typography-text that is animated and given expressive qualities – allows for designers to express emotion and tone of voice better than traditional, print-based media. This is accomplished through a combination of typographic treatment and animation. One of the limitations of kinetic typography is that it does not involve user participation. With my project, an experimental iPad game Type Set, I wanted to explore the effects of adding interactivity to kinetic typography framed within a video game. In the game the player must manipulate words using basic tropes found in kinetic typography, such as scale and rotation, to affect the narrative of the game. By dissecting the nature of kinetic typography in this paper and through my projects, I will explore how interactivity can enhance and change the way kinetic typography is experienced. |
| Keyword | typography; design; games; Gestures; iPad; interactive; kinetic typography; interactive typography; touch |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m3922 |
| Contributing entity | University of Southern California |
| Rights | Ponce, Daniel Anthony |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | cisadmin@lib.usc.edu |
| Filename | etd-Ponce-4298 |
| Archival file | uscthesesreloadpub_Volume44/etd-Ponce-4298.pdf |
Description
| Title | Page 17 |
| Contributing entity | University of Southern California |
| Repository email | cisadmin@lib.usc.edu |
| Full text | 11 Figure 4. A comparison of how tone-changers placement affects the players’ gameplay and the intonation of the word. Yellow spheres are positive tone-changers; red spheres are negative tone-changers. Motion Scale is a key component of kinetic typography to provide emphasis, but kinetic typography is distinguished from static typography by motion. Print-based typography conveys motion through the orientation of words, angular fonts and the movement of the eyes, while kinetic typography uses traditional animation techniques to convey an emotion and giving added meaning. Just as with comparing lowercase and uppercase letterforms, motion also has a visual language. Circular movement of words can evoke softer emotions, such as gentleness or kindness. Angular movement can represent |
