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35
guru Kelly Cutrone. Cutrone has been called one of the "coolest, most
intimidating persons ever," and, judging from her frank demeanor and fashion
world credibility, it's easy to see why. Bravo takes a no holds barred look into the
life of one of America's most legitimate tastemakers as she balances running her
wildly successful fashion PR company, People's Revolution, juggling Fashion
Weeks in New York and London, with being a single mother and one of New
York's most notable women about town (NBC Universal, 2010).
Cutrone owns People’s Revolution, an agency that specializes in organizing runway
shows, with her business partners Emily Bungert and Robyn Berkley. Although there are
a few male staffers, the majority are women (Appendix, Figure 2).
The Spin Crowd aired on E! mid-2010. E! Network is known as a 24-hour go-to
station for everything entertainment. Its target is men and women age 18 – 34 (Time
Warner, 2011), and the network describes The Spin Crowd as follows:
Mix one part brilliant but demanding boss with five parts capable but strong-willed
staff, place in the pressure-cooker world of celebrity PR, and you’ve got
The Spin Crowd (E! Entertainment Television, 2011).
Cheban is the owner of Command PR, opening Command PR West in Los Angeles along
with business partner Simon Huck and his staff of four women (Appendix, Figure 3).
Process of Analysis
While analyzing PoweR Girls, Kell on Earth and The Spin Crowd, an examination
of online biographies was conducted first. It was also important to watch every available
episode for each series, which included 16 episodes total. Kell on Earth consisted of 8
episodes, approximately 45 minutes each, and The Spin Crowd lasted 8 episodes,
approximately 20 minutes each. Episodes of PoweR Girls were unavailable, and so
newspaper or online reviews and were inspected in the same manner as the episodes
Object Description
| Title | Power party girls, good looking crowds and one hellish boss: The portrayal of the female entertainment publicist on reality television |
| Author | Hashem, Camille Renée |
| Author email | chashem@usc.edu; chashem87@gmail.com |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2011-04-01 |
| Date submitted | 2011 |
| Restricted until | Unrestricted |
| Date published | 2011-05-03 |
| Advisor (committee chair) | Thorson, Kjerstin |
| Advisor (committee member) |
Floto, Jennifer Saltzman, Joseph |
| Abstract | This thesis is an examination of the portrayal of the female entertainment publicist shown in reality television. With the large success rate of Samantha Jones from Sex and the City in the 1990s, female interest in public relations has increased, and good or bad, Jones has served as one of the predominate images of the publicist in the entertainment industry. Those who have performed critical analysis of the image of the public relations practitioner have deemed these representations as showing negative characteristics of those in the profession. While there has been previous research on the image of public relations in media, analysis of the female entertainment publicist in reality television has been left untapped.; The project consisted of a content analysis as well as interviews with various women in entertainment public relations. Three reality television shows featuring female entertainment publicists were watched: MTV's PoweR Girls (2005), Bravo's Kell on Earth (2010) and E! Network's The Spin Crowd. After conducting this analysis, the author found that the female publicist is put in one of two gender categories, the masculine bitch or the overtly sexy "PR Bunny." Other findings inferred that the dominant images within each series suggested that public relations is overall an easy field to enter, with little or no experience or professionalism needed. Finally, although the three series had some subtle differences, public relations is still shown as a glamorous job.; Interviewee responses showed that the negative representations of entertainment publicists on reality television are not indicative of the real life job itself, but that media's representation of it has led others to believe false or skewed images of the profession. Since these three shows' target demographics include young women about make a career decision, the impact they may have on this demographic, and how it may affect the future of public relations and the expectations of those about the enter the industry, is also discussed. |
| Keyword | communication; entertainment; media; public relations; reality television |
| Geographic subject (country) | USA |
| Coverage date | 1990/2010 |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m3875 |
| Contributing entity | University of Southern California |
| Rights | Hashem, Camille Renée |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | cisadmin@lib.usc.edu |
| Filename | etd-Hashem-4503 |
| Archival file | uscthesesreloadpub_Volume26/etd-Hashem-4503.pdf |
Description
| Title | Page 35 |
| Contributing entity | University of Southern California |
| Repository email | cisadmin@lib.usc.edu |
| Full text | 35 guru Kelly Cutrone. Cutrone has been called one of the "coolest, most intimidating persons ever," and, judging from her frank demeanor and fashion world credibility, it's easy to see why. Bravo takes a no holds barred look into the life of one of America's most legitimate tastemakers as she balances running her wildly successful fashion PR company, People's Revolution, juggling Fashion Weeks in New York and London, with being a single mother and one of New York's most notable women about town (NBC Universal, 2010). Cutrone owns People’s Revolution, an agency that specializes in organizing runway shows, with her business partners Emily Bungert and Robyn Berkley. Although there are a few male staffers, the majority are women (Appendix, Figure 2). The Spin Crowd aired on E! mid-2010. E! Network is known as a 24-hour go-to station for everything entertainment. Its target is men and women age 18 – 34 (Time Warner, 2011), and the network describes The Spin Crowd as follows: Mix one part brilliant but demanding boss with five parts capable but strong-willed staff, place in the pressure-cooker world of celebrity PR, and you’ve got The Spin Crowd (E! Entertainment Television, 2011). Cheban is the owner of Command PR, opening Command PR West in Los Angeles along with business partner Simon Huck and his staff of four women (Appendix, Figure 3). Process of Analysis While analyzing PoweR Girls, Kell on Earth and The Spin Crowd, an examination of online biographies was conducted first. It was also important to watch every available episode for each series, which included 16 episodes total. Kell on Earth consisted of 8 episodes, approximately 45 minutes each, and The Spin Crowd lasted 8 episodes, approximately 20 minutes each. Episodes of PoweR Girls were unavailable, and so newspaper or online reviews and were inspected in the same manner as the episodes |
