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women are the leaders in PoweR Girls and Kell on Earth (Lizzie Grubman and Kelly
Cutrone, respectively), The Spin Crowd’s highest ranking executive is Jonathan Cheban.
Cheban is a protégé of former boss Grubman, and other than one other male character,
Simon Huck, the rest of the employees are women. In Kell on Earth, all three executives
are women, and only a few men are part of the predominately female staff. Like the title
suggests, PoweR Girls is an all female company.
About the Shows
PoweR Girls aired on MTV in 2005 for one season. MTV has a target
demographic of men and women ages 18 – 24 (Time Warner, 2011), focusing on
groundbreaking trends in popular culture. The following description about PoweR Girls
is taken from the MTV website:
The life of a PoweR Girl at Lizzie Grubman's New York City PR firm is
sometimes glamorous, sometimes stressful but always exciting. Watch as Rachel,
Kelly, Millie and Ali plan nightclub openings and album launches, hobnob with
celebrities, wrangle the paparazzi, pitch Page Six and shop, all while fighting for a
permanent spot on Lizzie's team. Don't miss the drama take over their lives as
these four young ladies try to take over the celebrity party circuit all under the
watchful eye of Lizzie on PoweR Girls (MTV, 2011).
PoweR Girls takes place at Lizzie Grubman Public Relations, an entertainment firm
headed by Grubman that features four young women as her staff (Appendix, Figure 1).
Kell on Earth was a series on Bravo for one season in 2008. Bravo targets the
educated man and woman ages 18 – 49, who have upscale taste (Time Warner, 2011).
NBC Universal describes the television series:
Get a behind the scenes look at the high-powered and fast-paced world of fashion
PR when Bravo debuts its newest series "Kell on Earth," featuring public relations
Object Description
| Title | Power party girls, good looking crowds and one hellish boss: The portrayal of the female entertainment publicist on reality television |
| Author | Hashem, Camille Renée |
| Author email | chashem@usc.edu; chashem87@gmail.com |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2011-04-01 |
| Date submitted | 2011 |
| Restricted until | Unrestricted |
| Date published | 2011-05-03 |
| Advisor (committee chair) | Thorson, Kjerstin |
| Advisor (committee member) |
Floto, Jennifer Saltzman, Joseph |
| Abstract | This thesis is an examination of the portrayal of the female entertainment publicist shown in reality television. With the large success rate of Samantha Jones from Sex and the City in the 1990s, female interest in public relations has increased, and good or bad, Jones has served as one of the predominate images of the publicist in the entertainment industry. Those who have performed critical analysis of the image of the public relations practitioner have deemed these representations as showing negative characteristics of those in the profession. While there has been previous research on the image of public relations in media, analysis of the female entertainment publicist in reality television has been left untapped.; The project consisted of a content analysis as well as interviews with various women in entertainment public relations. Three reality television shows featuring female entertainment publicists were watched: MTV's PoweR Girls (2005), Bravo's Kell on Earth (2010) and E! Network's The Spin Crowd. After conducting this analysis, the author found that the female publicist is put in one of two gender categories, the masculine bitch or the overtly sexy "PR Bunny." Other findings inferred that the dominant images within each series suggested that public relations is overall an easy field to enter, with little or no experience or professionalism needed. Finally, although the three series had some subtle differences, public relations is still shown as a glamorous job.; Interviewee responses showed that the negative representations of entertainment publicists on reality television are not indicative of the real life job itself, but that media's representation of it has led others to believe false or skewed images of the profession. Since these three shows' target demographics include young women about make a career decision, the impact they may have on this demographic, and how it may affect the future of public relations and the expectations of those about the enter the industry, is also discussed. |
| Keyword | communication; entertainment; media; public relations; reality television |
| Geographic subject (country) | USA |
| Coverage date | 1990/2010 |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m3875 |
| Contributing entity | University of Southern California |
| Rights | Hashem, Camille Renée |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | cisadmin@lib.usc.edu |
| Filename | etd-Hashem-4503 |
| Archival file | uscthesesreloadpub_Volume26/etd-Hashem-4503.pdf |
Description
| Title | Page 34 |
| Contributing entity | University of Southern California |
| Repository email | cisadmin@lib.usc.edu |
| Full text | 34 women are the leaders in PoweR Girls and Kell on Earth (Lizzie Grubman and Kelly Cutrone, respectively), The Spin Crowd’s highest ranking executive is Jonathan Cheban. Cheban is a protégé of former boss Grubman, and other than one other male character, Simon Huck, the rest of the employees are women. In Kell on Earth, all three executives are women, and only a few men are part of the predominately female staff. Like the title suggests, PoweR Girls is an all female company. About the Shows PoweR Girls aired on MTV in 2005 for one season. MTV has a target demographic of men and women ages 18 – 24 (Time Warner, 2011), focusing on groundbreaking trends in popular culture. The following description about PoweR Girls is taken from the MTV website: The life of a PoweR Girl at Lizzie Grubman's New York City PR firm is sometimes glamorous, sometimes stressful but always exciting. Watch as Rachel, Kelly, Millie and Ali plan nightclub openings and album launches, hobnob with celebrities, wrangle the paparazzi, pitch Page Six and shop, all while fighting for a permanent spot on Lizzie's team. Don't miss the drama take over their lives as these four young ladies try to take over the celebrity party circuit all under the watchful eye of Lizzie on PoweR Girls (MTV, 2011). PoweR Girls takes place at Lizzie Grubman Public Relations, an entertainment firm headed by Grubman that features four young women as her staff (Appendix, Figure 1). Kell on Earth was a series on Bravo for one season in 2008. Bravo targets the educated man and woman ages 18 – 49, who have upscale taste (Time Warner, 2011). NBC Universal describes the television series: Get a behind the scenes look at the high-powered and fast-paced world of fashion PR when Bravo debuts its newest series "Kell on Earth," featuring public relations |
