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64
Deanna Shoss Interview
The one thing to always remember is your social media or multi-way communication, as you call it, is your TOOL--it's your vehicle for delivery. That said, whether communicating internally or externally, it's important to remember your OBJECTIVE--because that will determine your results.
So, for example, if the goal of multiway internal communications is to help bring together a global work force and increase employee engagement, then that needs to be clear at the outset, and you need to put in place mechanisms to make that happen:
1. The SENIOR LEVEL Management needs to be committed to an engagement and inclusion strategy that exists within the company. Your internal communications then is a tool to reinforce the messages that employees are learning/hearing from many other sources--maybe there are training sessions; maybe individual managers have to include engagement and inclusion goals in their management measurements for team members...but engagement and inclusion need to be a cultural value of the company--then the social media tools are just the way that is reinforced and communicated.
2. While social media is "uncontrollable" there needs to be a central point of "controlling it." In other words, if there is a blog, plan your topics. Maybe one
Object Description
| Title | Intercultural internal communication: Engaging with multinational employees |
| Author | Lim, Chan S. |
| Author email | clim0927@gmail.com; chansoo_83@hotmail.com |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2011-04-01 |
| Date submitted | 2011 |
| Restricted until | Unrestricted |
| Date published | 2011-05-05 |
| Advisor (committee chair) | Floto, Jennifer D. |
| Advisor (committee member) |
Thorson, Kjerstin Pierson, Jillian |
| Abstract | Internal communication has evolved over the years from simple one-way communication to multi-directional communication; sources have gone online and it is now easy for employees to talk to one another with help of social media. People are relying on each other to provide and receive information which has eliminated sole information broadcasting. Now, communicators have more platforms and tools to explore in communicating with employees and having them communicate among themselves. Additionally, internal communication becomes more complicated once an employer goes multinational, bringing in different cultural traits. Language and cultural barriers start to form providing obstacles in communicating with each other. So, the role of what the author deems “cultural translators” becomes important. To support this notion, the paper also reviews three multinational companies, NHN USA, PEAK Sports USA and Novartis Oncology. |
| Keyword | intercultural communication; Internal communication; public relations |
| Geographic subject (country) | USA |
| Coverage date | 1995/2010 |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m3876 |
| Contributing entity | University of Southern California |
| Rights | Lim, Chan S. |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | cisadmin@lib.usc.edu |
| Filename | etd-Lim-4478 |
| Archival file | uscthesesreloadpub_Volume26/etd-Lim-4478.pdf |
Description
| Title | Page 69 |
| Contributing entity | University of Southern California |
| Repository email | cisadmin@lib.usc.edu |
| Full text | 64 Deanna Shoss Interview The one thing to always remember is your social media or multi-way communication, as you call it, is your TOOL--it's your vehicle for delivery. That said, whether communicating internally or externally, it's important to remember your OBJECTIVE--because that will determine your results. So, for example, if the goal of multiway internal communications is to help bring together a global work force and increase employee engagement, then that needs to be clear at the outset, and you need to put in place mechanisms to make that happen: 1. The SENIOR LEVEL Management needs to be committed to an engagement and inclusion strategy that exists within the company. Your internal communications then is a tool to reinforce the messages that employees are learning/hearing from many other sources--maybe there are training sessions; maybe individual managers have to include engagement and inclusion goals in their management measurements for team members...but engagement and inclusion need to be a cultural value of the company--then the social media tools are just the way that is reinforced and communicated. 2. While social media is "uncontrollable" there needs to be a central point of "controlling it." In other words, if there is a blog, plan your topics. Maybe one |
