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49
translators are only feasible in situation with few cultures involved as the persons would need to be familiar with cultures represented. So, for larger companies with offices are several different regions, thorough research was hypothesized as a substitute for cultural translators.
By studying the internal communication efforts of NHN USA and PEAK Sports USA, we can see that both companies are finding ways to engage a cultural translator to spearhead internal communication efforts. On the other hand, a much larger corporation, Novartis Oncology relied on research to figure out how to encompass all workers. Public relations practitioners would be wise to study these cases and adjust their internal communication – employee ENGAGEMENT – accordingly.
Object Description
| Title | Intercultural internal communication: Engaging with multinational employees |
| Author | Lim, Chan S. |
| Author email | clim0927@gmail.com; chansoo_83@hotmail.com |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2011-04-01 |
| Date submitted | 2011 |
| Restricted until | Unrestricted |
| Date published | 2011-05-05 |
| Advisor (committee chair) | Floto, Jennifer D. |
| Advisor (committee member) |
Thorson, Kjerstin Pierson, Jillian |
| Abstract | Internal communication has evolved over the years from simple one-way communication to multi-directional communication; sources have gone online and it is now easy for employees to talk to one another with help of social media. People are relying on each other to provide and receive information which has eliminated sole information broadcasting. Now, communicators have more platforms and tools to explore in communicating with employees and having them communicate among themselves. Additionally, internal communication becomes more complicated once an employer goes multinational, bringing in different cultural traits. Language and cultural barriers start to form providing obstacles in communicating with each other. So, the role of what the author deems “cultural translators” becomes important. To support this notion, the paper also reviews three multinational companies, NHN USA, PEAK Sports USA and Novartis Oncology. |
| Keyword | intercultural communication; Internal communication; public relations |
| Geographic subject (country) | USA |
| Coverage date | 1995/2010 |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m3876 |
| Contributing entity | University of Southern California |
| Rights | Lim, Chan S. |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | cisadmin@lib.usc.edu |
| Filename | etd-Lim-4478 |
| Archival file | uscthesesreloadpub_Volume26/etd-Lim-4478.pdf |
Description
| Title | Page 54 |
| Contributing entity | University of Southern California |
| Repository email | cisadmin@lib.usc.edu |
| Full text | 49 translators are only feasible in situation with few cultures involved as the persons would need to be familiar with cultures represented. So, for larger companies with offices are several different regions, thorough research was hypothesized as a substitute for cultural translators. By studying the internal communication efforts of NHN USA and PEAK Sports USA, we can see that both companies are finding ways to engage a cultural translator to spearhead internal communication efforts. On the other hand, a much larger corporation, Novartis Oncology relied on research to figure out how to encompass all workers. Public relations practitioners would be wise to study these cases and adjust their internal communication – employee ENGAGEMENT – accordingly. |
