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48
prospective employees as a method to introduce company in a way that no other medium can.
The Open Employee Generation campaign was one of the finalists for the 2010 PR Week Employee Communications Campaign of the Year. It stands as a shining example of how intercultural communication issues can be successfully addressed.
Conclusion
Internal communications has come a long way evolving from simple one-way communication to multi-directional communication. The practice might seem a specialized communication field, but it can be as simple as improved understanding of the audience, employees, to better communicate with them. Making them feel as if they belong and are being taken care of can derive from simply sharing information or listening to them. In doing so, many internal communication methods evolved to online sources while social media was introduced providing unprecedented communication method. Thus, social media provided numerous benefits as an internal communication tool. Yet, when such useful medium was introduced to international environment, some challenges were identified. Furthermore, when dealing in an international environment, culture shock poses a great threat, keeping employees disengaged and, therefore, less productive. Accordingly, cultural translators were associated to minimize culture shock and assist with internal communication efforts. However,
Object Description
| Title | Intercultural internal communication: Engaging with multinational employees |
| Author | Lim, Chan S. |
| Author email | clim0927@gmail.com; chansoo_83@hotmail.com |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2011-04-01 |
| Date submitted | 2011 |
| Restricted until | Unrestricted |
| Date published | 2011-05-05 |
| Advisor (committee chair) | Floto, Jennifer D. |
| Advisor (committee member) |
Thorson, Kjerstin Pierson, Jillian |
| Abstract | Internal communication has evolved over the years from simple one-way communication to multi-directional communication; sources have gone online and it is now easy for employees to talk to one another with help of social media. People are relying on each other to provide and receive information which has eliminated sole information broadcasting. Now, communicators have more platforms and tools to explore in communicating with employees and having them communicate among themselves. Additionally, internal communication becomes more complicated once an employer goes multinational, bringing in different cultural traits. Language and cultural barriers start to form providing obstacles in communicating with each other. So, the role of what the author deems “cultural translators” becomes important. To support this notion, the paper also reviews three multinational companies, NHN USA, PEAK Sports USA and Novartis Oncology. |
| Keyword | intercultural communication; Internal communication; public relations |
| Geographic subject (country) | USA |
| Coverage date | 1995/2010 |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m3876 |
| Contributing entity | University of Southern California |
| Rights | Lim, Chan S. |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | cisadmin@lib.usc.edu |
| Filename | etd-Lim-4478 |
| Archival file | uscthesesreloadpub_Volume26/etd-Lim-4478.pdf |
Description
| Title | Page 53 |
| Contributing entity | University of Southern California |
| Repository email | cisadmin@lib.usc.edu |
| Full text | 48 prospective employees as a method to introduce company in a way that no other medium can. The Open Employee Generation campaign was one of the finalists for the 2010 PR Week Employee Communications Campaign of the Year. It stands as a shining example of how intercultural communication issues can be successfully addressed. Conclusion Internal communications has come a long way evolving from simple one-way communication to multi-directional communication. The practice might seem a specialized communication field, but it can be as simple as improved understanding of the audience, employees, to better communicate with them. Making them feel as if they belong and are being taken care of can derive from simply sharing information or listening to them. In doing so, many internal communication methods evolved to online sources while social media was introduced providing unprecedented communication method. Thus, social media provided numerous benefits as an internal communication tool. Yet, when such useful medium was introduced to international environment, some challenges were identified. Furthermore, when dealing in an international environment, culture shock poses a great threat, keeping employees disengaged and, therefore, less productive. Accordingly, cultural translators were associated to minimize culture shock and assist with internal communication efforts. However, |
