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38
Steady growth – Employees are more likely to feel engaged with companies that are growing and performing better and better. Thus, communicating such growth is important in engaging its employees and financial report is a good way to do so. Reviewing PEAK Sports‟ financial report section on the website, anyone can see with a quick glance that the company is growing fast. Numbers of PEAK Sports-endorsed NBA starts are increasing as well as the company profit. One of the best things that a company can do to make its employees feel proud is to make the company well-known and inspirational. PEAK Sports is doing exactly that by signing more NBA players and increasing profit.
Weaknesses
The divide – Due to its minimal staffing of eight, PEAK Sports USA should not have any problem about the division between Chinese and American employees within its office. But as the US office grows, the divide will be an obstacle that the company must address. Also, with such growth, two groups on each side of the Pacific Ocean will be a bigger problem. Such divides can make communication very hard to happen as uncertainty and unfamiliarity towards each other grows.
Opportunities
Recent Exposure to Main Stream Media – PEAK Sports endorses several NBA players including JaVale McGee. PEAK Sports prepared five different pairs of shoes for McGee during 2011 Sprite Slam Dunk Contest. His shoes received some attention from all kinds of media from national dailies to special-interest
Object Description
| Title | Intercultural internal communication: Engaging with multinational employees |
| Author | Lim, Chan S. |
| Author email | clim0927@gmail.com; chansoo_83@hotmail.com |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2011-04-01 |
| Date submitted | 2011 |
| Restricted until | Unrestricted |
| Date published | 2011-05-05 |
| Advisor (committee chair) | Floto, Jennifer D. |
| Advisor (committee member) |
Thorson, Kjerstin Pierson, Jillian |
| Abstract | Internal communication has evolved over the years from simple one-way communication to multi-directional communication; sources have gone online and it is now easy for employees to talk to one another with help of social media. People are relying on each other to provide and receive information which has eliminated sole information broadcasting. Now, communicators have more platforms and tools to explore in communicating with employees and having them communicate among themselves. Additionally, internal communication becomes more complicated once an employer goes multinational, bringing in different cultural traits. Language and cultural barriers start to form providing obstacles in communicating with each other. So, the role of what the author deems “cultural translators” becomes important. To support this notion, the paper also reviews three multinational companies, NHN USA, PEAK Sports USA and Novartis Oncology. |
| Keyword | intercultural communication; Internal communication; public relations |
| Geographic subject (country) | USA |
| Coverage date | 1995/2010 |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m3876 |
| Contributing entity | University of Southern California |
| Rights | Lim, Chan S. |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | cisadmin@lib.usc.edu |
| Filename | etd-Lim-4478 |
| Archival file | uscthesesreloadpub_Volume26/etd-Lim-4478.pdf |
Description
| Title | Page 43 |
| Contributing entity | University of Southern California |
| Repository email | cisadmin@lib.usc.edu |
| Full text | 38 Steady growth – Employees are more likely to feel engaged with companies that are growing and performing better and better. Thus, communicating such growth is important in engaging its employees and financial report is a good way to do so. Reviewing PEAK Sports‟ financial report section on the website, anyone can see with a quick glance that the company is growing fast. Numbers of PEAK Sports-endorsed NBA starts are increasing as well as the company profit. One of the best things that a company can do to make its employees feel proud is to make the company well-known and inspirational. PEAK Sports is doing exactly that by signing more NBA players and increasing profit. Weaknesses The divide – Due to its minimal staffing of eight, PEAK Sports USA should not have any problem about the division between Chinese and American employees within its office. But as the US office grows, the divide will be an obstacle that the company must address. Also, with such growth, two groups on each side of the Pacific Ocean will be a bigger problem. Such divides can make communication very hard to happen as uncertainty and unfamiliarity towards each other grows. Opportunities Recent Exposure to Main Stream Media – PEAK Sports endorses several NBA players including JaVale McGee. PEAK Sports prepared five different pairs of shoes for McGee during 2011 Sprite Slam Dunk Contest. His shoes received some attention from all kinds of media from national dailies to special-interest |
