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37
Evaluation
To evaluate the internal communication effort, the company conducts anonymous surveys. They are done at least once a year to measure not only the effectiveness of communication, but also employee morale.
PEAK Sports USA
Situation Analysis
Strengths
Controllable environment – Similar to the online gaming company, the size of PEAK Sports USA gives it the ability to control the message and the content of what employees communicate with each other within the US office. Furthermore, PEAK Sports USA has a social media policy which does not allow any work-related content to be shared among the employees or any other related third party personnel via social media platforms such as Facebook and Twitter. PEAK Sports USA only houses eight employees. For larger companies, such policy might harder to enforce, but for smaller ones like PEAK Sports USA, it is relatively easier and executable. On the other hand, management encourages its employees to Facebook or tweet about the company. Although these two specific policies do not directly address internal communications, such strong understanding of social media and encouragement will lead to the successful use of medium when the management decides to implement it for internal communication.
Object Description
| Title | Intercultural internal communication: Engaging with multinational employees |
| Author | Lim, Chan S. |
| Author email | clim0927@gmail.com; chansoo_83@hotmail.com |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2011-04-01 |
| Date submitted | 2011 |
| Restricted until | Unrestricted |
| Date published | 2011-05-05 |
| Advisor (committee chair) | Floto, Jennifer D. |
| Advisor (committee member) |
Thorson, Kjerstin Pierson, Jillian |
| Abstract | Internal communication has evolved over the years from simple one-way communication to multi-directional communication; sources have gone online and it is now easy for employees to talk to one another with help of social media. People are relying on each other to provide and receive information which has eliminated sole information broadcasting. Now, communicators have more platforms and tools to explore in communicating with employees and having them communicate among themselves. Additionally, internal communication becomes more complicated once an employer goes multinational, bringing in different cultural traits. Language and cultural barriers start to form providing obstacles in communicating with each other. So, the role of what the author deems “cultural translators” becomes important. To support this notion, the paper also reviews three multinational companies, NHN USA, PEAK Sports USA and Novartis Oncology. |
| Keyword | intercultural communication; Internal communication; public relations |
| Geographic subject (country) | USA |
| Coverage date | 1995/2010 |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m3876 |
| Contributing entity | University of Southern California |
| Rights | Lim, Chan S. |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | cisadmin@lib.usc.edu |
| Filename | etd-Lim-4478 |
| Archival file | uscthesesreloadpub_Volume26/etd-Lim-4478.pdf |
Description
| Title | Page 42 |
| Contributing entity | University of Southern California |
| Repository email | cisadmin@lib.usc.edu |
| Full text | 37 Evaluation To evaluate the internal communication effort, the company conducts anonymous surveys. They are done at least once a year to measure not only the effectiveness of communication, but also employee morale. PEAK Sports USA Situation Analysis Strengths Controllable environment – Similar to the online gaming company, the size of PEAK Sports USA gives it the ability to control the message and the content of what employees communicate with each other within the US office. Furthermore, PEAK Sports USA has a social media policy which does not allow any work-related content to be shared among the employees or any other related third party personnel via social media platforms such as Facebook and Twitter. PEAK Sports USA only houses eight employees. For larger companies, such policy might harder to enforce, but for smaller ones like PEAK Sports USA, it is relatively easier and executable. On the other hand, management encourages its employees to Facebook or tweet about the company. Although these two specific policies do not directly address internal communications, such strong understanding of social media and encouragement will lead to the successful use of medium when the management decides to implement it for internal communication. |
