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31
NHN USA
Situation Analysis
Strengths
Controllable environment – According to Calvin Yang, NHN USA houses about 50 employees. A smaller employee base means easier communication among the employees. This also leads to being less dependent on technology such as social media and email. As Yang puts it, “everybody is seated within shouting distance,” thus, shouting can be a communication channel if employees decide to so. This is significant because not many companies have the luxury to use such channels. The number of employees will also help the company keep everything under control. When there are less people involved, it is easier to control which information gets sent out and if necessary, find out the origin of any unwanted information.
Weaknesses
The divide – Every international firm would suffer from the internal divide of its employees. It is natural for people to behave as a group. Thus, in companies like NHN USA, there is a divide between two groups of people, Koreans and Americans. Koreans are the expats who have crossed the Pacific with the help of NHN. The American group consists of local hires with or without Korean ties. The weakness comes in lack of knowledge of the two cultures, including language. Korean employees who have just arrived in the US would not have a full grasp of the culture and language, unless they have previously lived in the US.
Object Description
| Title | Intercultural internal communication: Engaging with multinational employees |
| Author | Lim, Chan S. |
| Author email | clim0927@gmail.com; chansoo_83@hotmail.com |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2011-04-01 |
| Date submitted | 2011 |
| Restricted until | Unrestricted |
| Date published | 2011-05-05 |
| Advisor (committee chair) | Floto, Jennifer D. |
| Advisor (committee member) |
Thorson, Kjerstin Pierson, Jillian |
| Abstract | Internal communication has evolved over the years from simple one-way communication to multi-directional communication; sources have gone online and it is now easy for employees to talk to one another with help of social media. People are relying on each other to provide and receive information which has eliminated sole information broadcasting. Now, communicators have more platforms and tools to explore in communicating with employees and having them communicate among themselves. Additionally, internal communication becomes more complicated once an employer goes multinational, bringing in different cultural traits. Language and cultural barriers start to form providing obstacles in communicating with each other. So, the role of what the author deems “cultural translators” becomes important. To support this notion, the paper also reviews three multinational companies, NHN USA, PEAK Sports USA and Novartis Oncology. |
| Keyword | intercultural communication; Internal communication; public relations |
| Geographic subject (country) | USA |
| Coverage date | 1995/2010 |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m3876 |
| Contributing entity | University of Southern California |
| Rights | Lim, Chan S. |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | cisadmin@lib.usc.edu |
| Filename | etd-Lim-4478 |
| Archival file | uscthesesreloadpub_Volume26/etd-Lim-4478.pdf |
Description
| Title | Page 36 |
| Contributing entity | University of Southern California |
| Repository email | cisadmin@lib.usc.edu |
| Full text | 31 NHN USA Situation Analysis Strengths Controllable environment – According to Calvin Yang, NHN USA houses about 50 employees. A smaller employee base means easier communication among the employees. This also leads to being less dependent on technology such as social media and email. As Yang puts it, “everybody is seated within shouting distance,” thus, shouting can be a communication channel if employees decide to so. This is significant because not many companies have the luxury to use such channels. The number of employees will also help the company keep everything under control. When there are less people involved, it is easier to control which information gets sent out and if necessary, find out the origin of any unwanted information. Weaknesses The divide – Every international firm would suffer from the internal divide of its employees. It is natural for people to behave as a group. Thus, in companies like NHN USA, there is a divide between two groups of people, Koreans and Americans. Koreans are the expats who have crossed the Pacific with the help of NHN. The American group consists of local hires with or without Korean ties. The weakness comes in lack of knowledge of the two cultures, including language. Korean employees who have just arrived in the US would not have a full grasp of the culture and language, unless they have previously lived in the US. |
