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22
actress Patti Yasutake, leaves the table following the Japanese culture, while Hunter‟s girlfriend stays at the table. Hunter tries to make her leave the table while not saying it directly, but fails. Soon, Hunter gets irritated by his girlfriend interfering with the conversation and shouts at her. Here, one can see how Hunter has to adjust to the host culture. Another adjustment happens later in the film when Hunter suggests raises and hiring additional employees to produce15,000 cars in one month. In Japan, such an achievement would be commonplace because, according to Kazuhiro, employees think of the company as their own so they don‟t require additional incentives. Yet Kazuhiro accepts the offer which can be seen as a gesture of adjustment to the American culture of being motivated by monetary reward. As the fictitious Hunter and Kazuhiro communicate more freely, the conflicts start to get solved at an even faster rate. Thus, two theories which could inspire corporate communicators can be drawn from the movie.
1. Corporate culture can be enforced, but it eventually ends up being where the employees adjust
This could be interpreted using the U-curve. Consider the U-curve for Kazuhiro and his Japanese management team. When they were flying over the Pacific to run the auto plant in Pennsylvania, they had their own expectations. However, when they encountered the American workers, they experienced culture shock. Yet, as time passed and they spent more time with the workers, they slowly adjusted to the American culture. The same process happens to the American
Object Description
| Title | Intercultural internal communication: Engaging with multinational employees |
| Author | Lim, Chan S. |
| Author email | clim0927@gmail.com; chansoo_83@hotmail.com |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2011-04-01 |
| Date submitted | 2011 |
| Restricted until | Unrestricted |
| Date published | 2011-05-05 |
| Advisor (committee chair) | Floto, Jennifer D. |
| Advisor (committee member) |
Thorson, Kjerstin Pierson, Jillian |
| Abstract | Internal communication has evolved over the years from simple one-way communication to multi-directional communication; sources have gone online and it is now easy for employees to talk to one another with help of social media. People are relying on each other to provide and receive information which has eliminated sole information broadcasting. Now, communicators have more platforms and tools to explore in communicating with employees and having them communicate among themselves. Additionally, internal communication becomes more complicated once an employer goes multinational, bringing in different cultural traits. Language and cultural barriers start to form providing obstacles in communicating with each other. So, the role of what the author deems “cultural translators” becomes important. To support this notion, the paper also reviews three multinational companies, NHN USA, PEAK Sports USA and Novartis Oncology. |
| Keyword | intercultural communication; Internal communication; public relations |
| Geographic subject (country) | USA |
| Coverage date | 1995/2010 |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m3876 |
| Contributing entity | University of Southern California |
| Rights | Lim, Chan S. |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | cisadmin@lib.usc.edu |
| Filename | etd-Lim-4478 |
| Archival file | uscthesesreloadpub_Volume26/etd-Lim-4478.pdf |
Description
| Title | Page 27 |
| Contributing entity | University of Southern California |
| Repository email | cisadmin@lib.usc.edu |
| Full text | 22 actress Patti Yasutake, leaves the table following the Japanese culture, while Hunter‟s girlfriend stays at the table. Hunter tries to make her leave the table while not saying it directly, but fails. Soon, Hunter gets irritated by his girlfriend interfering with the conversation and shouts at her. Here, one can see how Hunter has to adjust to the host culture. Another adjustment happens later in the film when Hunter suggests raises and hiring additional employees to produce15,000 cars in one month. In Japan, such an achievement would be commonplace because, according to Kazuhiro, employees think of the company as their own so they don‟t require additional incentives. Yet Kazuhiro accepts the offer which can be seen as a gesture of adjustment to the American culture of being motivated by monetary reward. As the fictitious Hunter and Kazuhiro communicate more freely, the conflicts start to get solved at an even faster rate. Thus, two theories which could inspire corporate communicators can be drawn from the movie. 1. Corporate culture can be enforced, but it eventually ends up being where the employees adjust This could be interpreted using the U-curve. Consider the U-curve for Kazuhiro and his Japanese management team. When they were flying over the Pacific to run the auto plant in Pennsylvania, they had their own expectations. However, when they encountered the American workers, they experienced culture shock. Yet, as time passed and they spent more time with the workers, they slowly adjusted to the American culture. The same process happens to the American |
