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21
moving overseas within the same company might result in such severe culture shock.
For the employees of international companies, the U-curved culture shock could be observed when moving to another office overseas or joining a new company. From the company‟s point of view such a curve can be very costly. The 1986 movie Gung Ho portrays challenges an international company, Japanese automobile maker called Assan Motors in this case, might have in expanding to the North American market. While the movie tends to exaggerate some possible conflicts, the basis of the conflict is plausible. First, the culture shock is experienced by both the Japanese workers and the American workers. Oishi Kazuhiro, the Japanese manager played by Gedde Watanabe and his management team from Japan were not used to the way things were done in the US. With the strong presence of the worker‟s union, the Japanese management team could not push the employees like they used to in Japan. Also, the American workers could not understand the Japanese way and tried to stick to their old way of working. Such differences made both sides more biased about their own cultures. However, the conflicts were alleviated as the both sides began to communicate and accept the cultural differences. First, when Hunter Stevenson, a liaison between the American workers and the Japanese management team played by Michael Keaton, and his girlfriend, portrayed by Mimi Rogers are invited to a dinner with the Japanese management team Oishi Kazuhiro, asks Hunter if they can talk about the factory. Then Kazuhiro‟s wife,
Object Description
| Title | Intercultural internal communication: Engaging with multinational employees |
| Author | Lim, Chan S. |
| Author email | clim0927@gmail.com; chansoo_83@hotmail.com |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2011-04-01 |
| Date submitted | 2011 |
| Restricted until | Unrestricted |
| Date published | 2011-05-05 |
| Advisor (committee chair) | Floto, Jennifer D. |
| Advisor (committee member) |
Thorson, Kjerstin Pierson, Jillian |
| Abstract | Internal communication has evolved over the years from simple one-way communication to multi-directional communication; sources have gone online and it is now easy for employees to talk to one another with help of social media. People are relying on each other to provide and receive information which has eliminated sole information broadcasting. Now, communicators have more platforms and tools to explore in communicating with employees and having them communicate among themselves. Additionally, internal communication becomes more complicated once an employer goes multinational, bringing in different cultural traits. Language and cultural barriers start to form providing obstacles in communicating with each other. So, the role of what the author deems “cultural translators” becomes important. To support this notion, the paper also reviews three multinational companies, NHN USA, PEAK Sports USA and Novartis Oncology. |
| Keyword | intercultural communication; Internal communication; public relations |
| Geographic subject (country) | USA |
| Coverage date | 1995/2010 |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m3876 |
| Contributing entity | University of Southern California |
| Rights | Lim, Chan S. |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | cisadmin@lib.usc.edu |
| Filename | etd-Lim-4478 |
| Archival file | uscthesesreloadpub_Volume26/etd-Lim-4478.pdf |
Description
| Title | Page 26 |
| Contributing entity | University of Southern California |
| Repository email | cisadmin@lib.usc.edu |
| Full text | 21 moving overseas within the same company might result in such severe culture shock. For the employees of international companies, the U-curved culture shock could be observed when moving to another office overseas or joining a new company. From the company‟s point of view such a curve can be very costly. The 1986 movie Gung Ho portrays challenges an international company, Japanese automobile maker called Assan Motors in this case, might have in expanding to the North American market. While the movie tends to exaggerate some possible conflicts, the basis of the conflict is plausible. First, the culture shock is experienced by both the Japanese workers and the American workers. Oishi Kazuhiro, the Japanese manager played by Gedde Watanabe and his management team from Japan were not used to the way things were done in the US. With the strong presence of the worker‟s union, the Japanese management team could not push the employees like they used to in Japan. Also, the American workers could not understand the Japanese way and tried to stick to their old way of working. Such differences made both sides more biased about their own cultures. However, the conflicts were alleviated as the both sides began to communicate and accept the cultural differences. First, when Hunter Stevenson, a liaison between the American workers and the Japanese management team played by Michael Keaton, and his girlfriend, portrayed by Mimi Rogers are invited to a dinner with the Japanese management team Oishi Kazuhiro, asks Hunter if they can talk about the factory. Then Kazuhiro‟s wife, |
