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15
Reducing Isolation for Remote Workers – It is a well-known fact that social media can jump over time zones and vast oceans bringing people at different locations together. There isn‟t any mountain high enough, valley low enough or river wide enough to stop social media from connecting employees.
Creating Competitive Advantage with Real-Time Updates and Information – Information sharing platforms such as Wiki sites and micro-blogging services allow users to consume information as fast as people can type. This creates a real-time information sharing environment. Also, instant messenger, as its name suggests, is a great real-time social media tool that can be used by employees to communicate with each other.
In addition to the aforementioned benefits described by Alex Manchester, there are even more benefits of social media when used for internal communication.
Minimal Training – When there was one or few message-disseminating sources, the company would have to train the managers and prepare them to be good communicators. Since the majority of communication is happening among employees, managers need minimal training to become moderators not trained communicators.
Credibility – As mentioned earlier, the groundswell has shifted the origin of information. Since information generates from other employees, they are more likely to believe each other.
Object Description
| Title | Intercultural internal communication: Engaging with multinational employees |
| Author | Lim, Chan S. |
| Author email | clim0927@gmail.com; chansoo_83@hotmail.com |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2011-04-01 |
| Date submitted | 2011 |
| Restricted until | Unrestricted |
| Date published | 2011-05-05 |
| Advisor (committee chair) | Floto, Jennifer D. |
| Advisor (committee member) |
Thorson, Kjerstin Pierson, Jillian |
| Abstract | Internal communication has evolved over the years from simple one-way communication to multi-directional communication; sources have gone online and it is now easy for employees to talk to one another with help of social media. People are relying on each other to provide and receive information which has eliminated sole information broadcasting. Now, communicators have more platforms and tools to explore in communicating with employees and having them communicate among themselves. Additionally, internal communication becomes more complicated once an employer goes multinational, bringing in different cultural traits. Language and cultural barriers start to form providing obstacles in communicating with each other. So, the role of what the author deems “cultural translators” becomes important. To support this notion, the paper also reviews three multinational companies, NHN USA, PEAK Sports USA and Novartis Oncology. |
| Keyword | intercultural communication; Internal communication; public relations |
| Geographic subject (country) | USA |
| Coverage date | 1995/2010 |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m3876 |
| Contributing entity | University of Southern California |
| Rights | Lim, Chan S. |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | cisadmin@lib.usc.edu |
| Filename | etd-Lim-4478 |
| Archival file | uscthesesreloadpub_Volume26/etd-Lim-4478.pdf |
Description
| Title | Page 20 |
| Contributing entity | University of Southern California |
| Repository email | cisadmin@lib.usc.edu |
| Full text | 15 Reducing Isolation for Remote Workers – It is a well-known fact that social media can jump over time zones and vast oceans bringing people at different locations together. There isn‟t any mountain high enough, valley low enough or river wide enough to stop social media from connecting employees. Creating Competitive Advantage with Real-Time Updates and Information – Information sharing platforms such as Wiki sites and micro-blogging services allow users to consume information as fast as people can type. This creates a real-time information sharing environment. Also, instant messenger, as its name suggests, is a great real-time social media tool that can be used by employees to communicate with each other. In addition to the aforementioned benefits described by Alex Manchester, there are even more benefits of social media when used for internal communication. Minimal Training – When there was one or few message-disseminating sources, the company would have to train the managers and prepare them to be good communicators. Since the majority of communication is happening among employees, managers need minimal training to become moderators not trained communicators. Credibility – As mentioned earlier, the groundswell has shifted the origin of information. Since information generates from other employees, they are more likely to believe each other. |
