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12
IBM is known for its innovative initiatives in usage of intranet. Called W3, IBM‟s intranet network is one of the most well-known systems, which utilizes its 400,000 employees worldwide. Among some interesting initiatives that IBM has devised within the network, there are two notable ones; blogs and Jam events.
During his speech on November 9, 2009 at USC Annenberg School for Communication and Journalism, Jon Iwata, senior vice president of marketing and communications for IBM, talked about the massive internal blog database within IBM‟s intranet network, W3. The database is influential enough to change web search experience once it becomes available to an outside audience. In other words, these blogs are not diary-like postings, but ones that provide expertise in specific professional fields. This approach allows IBM to reinforce the image of cutting-edge technology provider to its employees. For a massive company like IBM with 400,000 employees, these blogs not only provide a way to share information and expertise among the employees, they also can unite employees at 209 countries that IBM operates in. For example, a blogger at IBM‟s Los Angeles office might interact with another employee at the Bogota facility. This not only increases the information flow between two people or two offices, but also enhances the employees‟ feelings of inclusiveness.
Another innovation IBM utilizes is its Jam program, started in 2001. Considered to be one of the most innovative ways to get employees engaged in their work, IBM Jam utilizes its massive employee base with its extensive intranet infrastructure to hold conversations on various subjects among employees
Object Description
| Title | Intercultural internal communication: Engaging with multinational employees |
| Author | Lim, Chan S. |
| Author email | clim0927@gmail.com; chansoo_83@hotmail.com |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2011-04-01 |
| Date submitted | 2011 |
| Restricted until | Unrestricted |
| Date published | 2011-05-05 |
| Advisor (committee chair) | Floto, Jennifer D. |
| Advisor (committee member) |
Thorson, Kjerstin Pierson, Jillian |
| Abstract | Internal communication has evolved over the years from simple one-way communication to multi-directional communication; sources have gone online and it is now easy for employees to talk to one another with help of social media. People are relying on each other to provide and receive information which has eliminated sole information broadcasting. Now, communicators have more platforms and tools to explore in communicating with employees and having them communicate among themselves. Additionally, internal communication becomes more complicated once an employer goes multinational, bringing in different cultural traits. Language and cultural barriers start to form providing obstacles in communicating with each other. So, the role of what the author deems “cultural translators” becomes important. To support this notion, the paper also reviews three multinational companies, NHN USA, PEAK Sports USA and Novartis Oncology. |
| Keyword | intercultural communication; Internal communication; public relations |
| Geographic subject (country) | USA |
| Coverage date | 1995/2010 |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m3876 |
| Contributing entity | University of Southern California |
| Rights | Lim, Chan S. |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | cisadmin@lib.usc.edu |
| Filename | etd-Lim-4478 |
| Archival file | uscthesesreloadpub_Volume26/etd-Lim-4478.pdf |
Description
| Title | Page 17 |
| Contributing entity | University of Southern California |
| Repository email | cisadmin@lib.usc.edu |
| Full text | 12 IBM is known for its innovative initiatives in usage of intranet. Called W3, IBM‟s intranet network is one of the most well-known systems, which utilizes its 400,000 employees worldwide. Among some interesting initiatives that IBM has devised within the network, there are two notable ones; blogs and Jam events. During his speech on November 9, 2009 at USC Annenberg School for Communication and Journalism, Jon Iwata, senior vice president of marketing and communications for IBM, talked about the massive internal blog database within IBM‟s intranet network, W3. The database is influential enough to change web search experience once it becomes available to an outside audience. In other words, these blogs are not diary-like postings, but ones that provide expertise in specific professional fields. This approach allows IBM to reinforce the image of cutting-edge technology provider to its employees. For a massive company like IBM with 400,000 employees, these blogs not only provide a way to share information and expertise among the employees, they also can unite employees at 209 countries that IBM operates in. For example, a blogger at IBM‟s Los Angeles office might interact with another employee at the Bogota facility. This not only increases the information flow between two people or two offices, but also enhances the employees‟ feelings of inclusiveness. Another innovation IBM utilizes is its Jam program, started in 2001. Considered to be one of the most innovative ways to get employees engaged in their work, IBM Jam utilizes its massive employee base with its extensive intranet infrastructure to hold conversations on various subjects among employees |
