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can fall under two-way communication. Furthermore, Carole M. Howard, in her article, “Face-to-Face Communications: Payback Is Worth the Effort,” points out how important face-to-face communications is. It does take up top management‟s time, but the “payback is worth the effort.”
Similar to one-way communication methods, two-way communication methods also evolved as the Internet was introduced. With house organs going online, two-way communication was also taking place in the virtual world. Email, an effective two-way communication tool, is being widely used in workplaces. Hotmail, a free email service provider, started service on July 4, 1996 and by end of 1997, provided service to millions of users (Craddock, 2010) while the worldwide user base reached 10 million (Left, 2002). In the following year, Microsoft acquired Hotmail for $400M.
Introduction of the Internet was great news for large corporations, especially international companies. The Internet‟s ability not to be restricted by physical locations gave such companies a competitive edge. Also, email should have allowed companies to save on phone bills and allowed smoother flow of information between offices. However, email is a closed communication channel where only those who are included in the email could share information. Thus, it was either open in Internet or closed in the emails. Large companies needed a more secure yet open system. Those companies took traditional Internet protocols and affixed what is known as a firewall, a system designed to deny or grant access to a network depending on certain criteria. This is Intranet, a
Object Description
| Title | Intercultural internal communication: Engaging with multinational employees |
| Author | Lim, Chan S. |
| Author email | clim0927@gmail.com; chansoo_83@hotmail.com |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2011-04-01 |
| Date submitted | 2011 |
| Restricted until | Unrestricted |
| Date published | 2011-05-05 |
| Advisor (committee chair) | Floto, Jennifer D. |
| Advisor (committee member) |
Thorson, Kjerstin Pierson, Jillian |
| Abstract | Internal communication has evolved over the years from simple one-way communication to multi-directional communication; sources have gone online and it is now easy for employees to talk to one another with help of social media. People are relying on each other to provide and receive information which has eliminated sole information broadcasting. Now, communicators have more platforms and tools to explore in communicating with employees and having them communicate among themselves. Additionally, internal communication becomes more complicated once an employer goes multinational, bringing in different cultural traits. Language and cultural barriers start to form providing obstacles in communicating with each other. So, the role of what the author deems “cultural translators” becomes important. To support this notion, the paper also reviews three multinational companies, NHN USA, PEAK Sports USA and Novartis Oncology. |
| Keyword | intercultural communication; Internal communication; public relations |
| Geographic subject (country) | USA |
| Coverage date | 1995/2010 |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m3876 |
| Contributing entity | University of Southern California |
| Rights | Lim, Chan S. |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | cisadmin@lib.usc.edu |
| Filename | etd-Lim-4478 |
| Archival file | uscthesesreloadpub_Volume26/etd-Lim-4478.pdf |
Description
| Title | Page 15 |
| Contributing entity | University of Southern California |
| Repository email | cisadmin@lib.usc.edu |
| Full text | 10 can fall under two-way communication. Furthermore, Carole M. Howard, in her article, “Face-to-Face Communications: Payback Is Worth the Effort,” points out how important face-to-face communications is. It does take up top management‟s time, but the “payback is worth the effort.” Similar to one-way communication methods, two-way communication methods also evolved as the Internet was introduced. With house organs going online, two-way communication was also taking place in the virtual world. Email, an effective two-way communication tool, is being widely used in workplaces. Hotmail, a free email service provider, started service on July 4, 1996 and by end of 1997, provided service to millions of users (Craddock, 2010) while the worldwide user base reached 10 million (Left, 2002). In the following year, Microsoft acquired Hotmail for $400M. Introduction of the Internet was great news for large corporations, especially international companies. The Internet‟s ability not to be restricted by physical locations gave such companies a competitive edge. Also, email should have allowed companies to save on phone bills and allowed smoother flow of information between offices. However, email is a closed communication channel where only those who are included in the email could share information. Thus, it was either open in Internet or closed in the emails. Large companies needed a more secure yet open system. Those companies took traditional Internet protocols and affixed what is known as a firewall, a system designed to deny or grant access to a network depending on certain criteria. This is Intranet, a |
