Page 13 |
Save page Remove page | Previous | 13 of 71 | Next |
|
small (250x250 max)
medium (500x500 max)
Large (1000x1000 max)
Extra Large
large ( > 500x500)
Full Resolution
All (PDF)
|
This page
All
|
8
the material. There are other one-way communication channels that utilize written language and messaging such as brochures and letters. Both distribute messages using print media, but feedback is minimal. These print one-way communication media have changed over the years. During the 1980s, strategic internal communicators tried to revamp the one-way “house organ” mentality by creating glossy magazines and corporate TV programs. However, it wasn‟t until the late 1990s that companies began to acknowledge the importance of two-way communication. That movement was due, in large part, to the advent of the Internet. Since then, many newsletters and other printed notices have gone electronic due to their environmentally friendliness, cost effectiveness and easy access by readers (Gorey, 2007). Ni:m is the internal magazine published for CJ Corporation, a multi-faceted South Korean corporation that has businesses in sugar, entertainment, restaurant and retail industries. The magazine, which was first published in March 2000, is online for not only the employees to view, but also external audiences as well at http://www.cjmagazine.co.kr/. Although the old-fashioned house organs have evolved to take advantage of the new technology, due to the lack of ability to actually hold conversation, they might seem outdated. The internal communications field has seen some exceptional work in the past seven decades; in fact, the creators of the internal communications concept were the founders of a company that is still a powerhouse today. Hewlett-Packard‟s Bill Hewlett and Dace Packard pioneered an interesting management tactic that focused on two-way communication.
Object Description
| Title | Intercultural internal communication: Engaging with multinational employees |
| Author | Lim, Chan S. |
| Author email | clim0927@gmail.com; chansoo_83@hotmail.com |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2011-04-01 |
| Date submitted | 2011 |
| Restricted until | Unrestricted |
| Date published | 2011-05-05 |
| Advisor (committee chair) | Floto, Jennifer D. |
| Advisor (committee member) |
Thorson, Kjerstin Pierson, Jillian |
| Abstract | Internal communication has evolved over the years from simple one-way communication to multi-directional communication; sources have gone online and it is now easy for employees to talk to one another with help of social media. People are relying on each other to provide and receive information which has eliminated sole information broadcasting. Now, communicators have more platforms and tools to explore in communicating with employees and having them communicate among themselves. Additionally, internal communication becomes more complicated once an employer goes multinational, bringing in different cultural traits. Language and cultural barriers start to form providing obstacles in communicating with each other. So, the role of what the author deems “cultural translators” becomes important. To support this notion, the paper also reviews three multinational companies, NHN USA, PEAK Sports USA and Novartis Oncology. |
| Keyword | intercultural communication; Internal communication; public relations |
| Geographic subject (country) | USA |
| Coverage date | 1995/2010 |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m3876 |
| Contributing entity | University of Southern California |
| Rights | Lim, Chan S. |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | cisadmin@lib.usc.edu |
| Filename | etd-Lim-4478 |
| Archival file | uscthesesreloadpub_Volume26/etd-Lim-4478.pdf |
Description
| Title | Page 13 |
| Contributing entity | University of Southern California |
| Repository email | cisadmin@lib.usc.edu |
| Full text | 8 the material. There are other one-way communication channels that utilize written language and messaging such as brochures and letters. Both distribute messages using print media, but feedback is minimal. These print one-way communication media have changed over the years. During the 1980s, strategic internal communicators tried to revamp the one-way “house organ” mentality by creating glossy magazines and corporate TV programs. However, it wasn‟t until the late 1990s that companies began to acknowledge the importance of two-way communication. That movement was due, in large part, to the advent of the Internet. Since then, many newsletters and other printed notices have gone electronic due to their environmentally friendliness, cost effectiveness and easy access by readers (Gorey, 2007). Ni:m is the internal magazine published for CJ Corporation, a multi-faceted South Korean corporation that has businesses in sugar, entertainment, restaurant and retail industries. The magazine, which was first published in March 2000, is online for not only the employees to view, but also external audiences as well at http://www.cjmagazine.co.kr/. Although the old-fashioned house organs have evolved to take advantage of the new technology, due to the lack of ability to actually hold conversation, they might seem outdated. The internal communications field has seen some exceptional work in the past seven decades; in fact, the creators of the internal communications concept were the founders of a company that is still a powerhouse today. Hewlett-Packard‟s Bill Hewlett and Dace Packard pioneered an interesting management tactic that focused on two-way communication. |
