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7
Thus, it is clear that internal communications is a significant practice in operating a company and getting the employees engaged. According to Towers Watson, a human resources consulting company, successful internal communications will lead to financial performance and get employees engaged (Watson Wyatt Worldwide, 2010). So, now the question becomes: how should a company execute successful internal communications?
Evolution of Internal Communications
Internal communications started with two types of communication methods, one-way and two-way communications. One-way communication, as its name suggests, has one main message transmitter pushing out messages to many receivers and the receivers do not usually reply or provide feedback. Two-way communication, in most cases, is similar to one-way communication except the message receivers provide feedback.
In the 1940‟s, companies published periodicals, generally in a newsletter format, called “house organs” for their employees. It was an easy way for the management to say what they wanted to say to the employees, but not with the employees. Management embedded corporate information into such periodicals and assumed that the employees read the articles thoroughly and absorbed (and agreed with) the intended messages. Unless a company had a robust feedback mechanism, it was nearly impossible for employees to express their thoughts on
Object Description
| Title | Intercultural internal communication: Engaging with multinational employees |
| Author | Lim, Chan S. |
| Author email | clim0927@gmail.com; chansoo_83@hotmail.com |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2011-04-01 |
| Date submitted | 2011 |
| Restricted until | Unrestricted |
| Date published | 2011-05-05 |
| Advisor (committee chair) | Floto, Jennifer D. |
| Advisor (committee member) |
Thorson, Kjerstin Pierson, Jillian |
| Abstract | Internal communication has evolved over the years from simple one-way communication to multi-directional communication; sources have gone online and it is now easy for employees to talk to one another with help of social media. People are relying on each other to provide and receive information which has eliminated sole information broadcasting. Now, communicators have more platforms and tools to explore in communicating with employees and having them communicate among themselves. Additionally, internal communication becomes more complicated once an employer goes multinational, bringing in different cultural traits. Language and cultural barriers start to form providing obstacles in communicating with each other. So, the role of what the author deems “cultural translators” becomes important. To support this notion, the paper also reviews three multinational companies, NHN USA, PEAK Sports USA and Novartis Oncology. |
| Keyword | intercultural communication; Internal communication; public relations |
| Geographic subject (country) | USA |
| Coverage date | 1995/2010 |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m3876 |
| Contributing entity | University of Southern California |
| Rights | Lim, Chan S. |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | cisadmin@lib.usc.edu |
| Filename | etd-Lim-4478 |
| Archival file | uscthesesreloadpub_Volume26/etd-Lim-4478.pdf |
Description
| Title | Page 12 |
| Contributing entity | University of Southern California |
| Repository email | cisadmin@lib.usc.edu |
| Full text | 7 Thus, it is clear that internal communications is a significant practice in operating a company and getting the employees engaged. According to Towers Watson, a human resources consulting company, successful internal communications will lead to financial performance and get employees engaged (Watson Wyatt Worldwide, 2010). So, now the question becomes: how should a company execute successful internal communications? Evolution of Internal Communications Internal communications started with two types of communication methods, one-way and two-way communications. One-way communication, as its name suggests, has one main message transmitter pushing out messages to many receivers and the receivers do not usually reply or provide feedback. Two-way communication, in most cases, is similar to one-way communication except the message receivers provide feedback. In the 1940‟s, companies published periodicals, generally in a newsletter format, called “house organs” for their employees. It was an easy way for the management to say what they wanted to say to the employees, but not with the employees. Management embedded corporate information into such periodicals and assumed that the employees read the articles thoroughly and absorbed (and agreed with) the intended messages. Unless a company had a robust feedback mechanism, it was nearly impossible for employees to express their thoughts on |
