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American culture embedded in the company, yet the two cultures should co-exist harmoniously. The cultural translator can be one person or a team, but the translator would obviously need to possess knowledge in the different cultures represented in the company. Yet, for bigger companies that have wider international presence, it would require more than a cultural translator. It is virtually impossible for a person to be knowledgeable in every culture. Therefore, results of much needed research can provide valuable information about the company to help properly plan internal communication strategies and tactics.
Internal Communication
Definition of Terms
According to the Merriam-Webster Dictionary, employee means “one employed by another usually for wages or salary and in a position below the executive level (Merriam-Webster, 2011).” This definition implies what employee engagement is about and defines the main audience of the practice. Yet, before exploring deeper into the subject, clear distinction between internal communication and employee engagement must be made.
Employee engagement in this paper will refer to a broader business concept, whereas internal communication will refer to a communication function utilized by a company to communicate with its employees. The two might refer to the same set of actions, but employee engagement has broader definition
Object Description
| Title | Intercultural internal communication: Engaging with multinational employees |
| Author | Lim, Chan S. |
| Author email | clim0927@gmail.com; chansoo_83@hotmail.com |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2011-04-01 |
| Date submitted | 2011 |
| Restricted until | Unrestricted |
| Date published | 2011-05-05 |
| Advisor (committee chair) | Floto, Jennifer D. |
| Advisor (committee member) |
Thorson, Kjerstin Pierson, Jillian |
| Abstract | Internal communication has evolved over the years from simple one-way communication to multi-directional communication; sources have gone online and it is now easy for employees to talk to one another with help of social media. People are relying on each other to provide and receive information which has eliminated sole information broadcasting. Now, communicators have more platforms and tools to explore in communicating with employees and having them communicate among themselves. Additionally, internal communication becomes more complicated once an employer goes multinational, bringing in different cultural traits. Language and cultural barriers start to form providing obstacles in communicating with each other. So, the role of what the author deems “cultural translators” becomes important. To support this notion, the paper also reviews three multinational companies, NHN USA, PEAK Sports USA and Novartis Oncology. |
| Keyword | intercultural communication; Internal communication; public relations |
| Geographic subject (country) | USA |
| Coverage date | 1995/2010 |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m3876 |
| Contributing entity | University of Southern California |
| Rights | Lim, Chan S. |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | cisadmin@lib.usc.edu |
| Filename | etd-Lim-4478 |
| Archival file | uscthesesreloadpub_Volume26/etd-Lim-4478.pdf |
Description
| Title | Page 9 |
| Contributing entity | University of Southern California |
| Repository email | cisadmin@lib.usc.edu |
| Full text | 4 American culture embedded in the company, yet the two cultures should co-exist harmoniously. The cultural translator can be one person or a team, but the translator would obviously need to possess knowledge in the different cultures represented in the company. Yet, for bigger companies that have wider international presence, it would require more than a cultural translator. It is virtually impossible for a person to be knowledgeable in every culture. Therefore, results of much needed research can provide valuable information about the company to help properly plan internal communication strategies and tactics. Internal Communication Definition of Terms According to the Merriam-Webster Dictionary, employee means “one employed by another usually for wages or salary and in a position below the executive level (Merriam-Webster, 2011).” This definition implies what employee engagement is about and defines the main audience of the practice. Yet, before exploring deeper into the subject, clear distinction between internal communication and employee engagement must be made. Employee engagement in this paper will refer to a broader business concept, whereas internal communication will refer to a communication function utilized by a company to communicate with its employees. The two might refer to the same set of actions, but employee engagement has broader definition |
