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85
Comprehensive Bibliography
Association Entertainment Software. (2010). Essential Facts about the Computer and
Video Game Industry. Association Entertainment Software. Association Entertainment
Software.
Blizzard Entertainment. (n.d.). YouTube Channel for Blizzard Entertainment. Retrieved
from YouTube: http://www.youtube.com/user/blizzard?blend=2&ob=4
Blizzard Entertainment. (n.d.). Facebook Fan Page for Blizzard Entertainment. Retrieved
from Facebook: http://www.facebook.com/Blizzard
Carlson, N. (2011, 1 5). Facebook Has More Than 600 Million Users, Goldman Tells
Clients. Retrieved from http://www.businessinsider.com/facebook-has-more-than-600-
million-users-goldman-tells-clients-2011-1#ixzz1BNMKsHBB
EA Sports. (n.d.). Twitter Handle for EA Sports. Retrieved from Twitter:
http://twitter.com/#!/EASPORTS
Electronic Arts. (n.d.). Twitter Handle for Electronic Arts. Retrieved from Twitter:
http://twitter.com/#!/EA
Final Fantasy XII. (n.d.). Facebook Page for Final Fantasy XII. Retrieved from
Facebook: http://www.facebook.com/pages/Final-Fantasy-XII/105594112807018
GameVoice Interactive. (2010). OpenMic GameVoice. GameVoice Interactive.
Gettler, J. (n.d.). The First Video Game? Retrieved 1 17, 2011, from Brookhaven
National Laboratory: http://www.bnl.gov/bnlweb/history/higinbotham.asp
Harris Interactive. (2009). Moments of Influence. Harris Interactive.
Object Description
| Title | Social media's role, utility, and future in video game public relations |
| Author | Zhang, Yun |
| Author email | zhangyun@usc.edu; raynezhang121@gmail.com |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Strategic Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2011-03-20 |
| Date submitted | 2011 |
| Restricted until | Unrestricted |
| Date published | 2011-04-26 |
| Advisor (committee chair) | Burghardt Tenderich |
| Advisor (committee member) |
Jay, Wang Dimitri Williams |
| Abstract | As two industries that rely on the evolution of computer and information technologies, video game and social media have undergone tremendously rapid development in a short period of time. At the same time, both industries share a similar user group, too. The two similarities lead to the author’s belief that there is a natural compatibility between the two seemingly irrelevant industries, and that social media is an effective and efficient channel for video game marketing and PR.; Therefore, this thesis is intended to explore the state of marketing/public relations activities of the video game industry in the new social media context. It explores the social-network presence of some popular video games, the online communication strategies/tactics employed by their companies, and the effectiveness of such activities. Based on these analyses, the author proposes a comprehensive social media framework for video games, and recommends corresponding PR/marketing strategies as well.; The thesis also includes the author’s predictions on the possible social media trends for video games in the future. As conclusion, the author provides a primer that lists recommended social media “do’s” and “don’ts” for game companies. |
| Keyword | public relations; video game; social media; marketing; communication |
| Coverage date | 2000/2010 |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m3784 |
| Contributing entity | University of Southern California |
| Rights | Zhang, Yun |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | cisadmin@lib.usc.edu |
| Filename | etd-Zhang-4542 |
| Archival file | uscthesesreloadpub_Volume23/etd-Zhang-4542.pdf |
Description
| Title | Page 90 |
| Contributing entity | University of Southern California |
| Repository email | cisadmin@lib.usc.edu |
| Full text | 85 Comprehensive Bibliography Association Entertainment Software. (2010). Essential Facts about the Computer and Video Game Industry. Association Entertainment Software. Association Entertainment Software. Blizzard Entertainment. (n.d.). YouTube Channel for Blizzard Entertainment. Retrieved from YouTube: http://www.youtube.com/user/blizzard?blend=2&ob=4 Blizzard Entertainment. (n.d.). Facebook Fan Page for Blizzard Entertainment. Retrieved from Facebook: http://www.facebook.com/Blizzard Carlson, N. (2011, 1 5). Facebook Has More Than 600 Million Users, Goldman Tells Clients. Retrieved from http://www.businessinsider.com/facebook-has-more-than-600- million-users-goldman-tells-clients-2011-1#ixzz1BNMKsHBB EA Sports. (n.d.). Twitter Handle for EA Sports. Retrieved from Twitter: http://twitter.com/#!/EASPORTS Electronic Arts. (n.d.). Twitter Handle for Electronic Arts. Retrieved from Twitter: http://twitter.com/#!/EA Final Fantasy XII. (n.d.). Facebook Page for Final Fantasy XII. Retrieved from Facebook: http://www.facebook.com/pages/Final-Fantasy-XII/105594112807018 GameVoice Interactive. (2010). OpenMic GameVoice. GameVoice Interactive. Gettler, J. (n.d.). The First Video Game? Retrieved 1 17, 2011, from Brookhaven National Laboratory: http://www.bnl.gov/bnlweb/history/higinbotham.asp Harris Interactive. (2009). Moments of Influence. Harris Interactive. |
