2 images. Look Magazine Awards, March 7 1954. Eddie Cantor; Jack Palance; William Holden; Frank Freeman; William Holden; Garner Cowles; Handout.; Supplementary material reads: "The annual Look Magazine Motion Picture Awards were handed out yesterday (Sunday) by Eddie Cantor on his NBC-TV 'Colgate Comedy Hour.' Left to right are Jack Palance, honored for his part in 'Shane'; Cantor, William Holden, for his role in 'Stalag 17'; Y. Frank Freeman, Vice-President of Paramount who won the industry award; and the Editor of Look, Gardner Cowles. The presentation took place at the El Capitan Theater in Hollywood".; Other supplementary material reads: "Gardner Cowles, Editor of Look Magazine, presents William Holden with one of the Annual Look Magazine's Motion Picture Awards for the Best Male Performance, Sunday, March 7 on Eddie Cantor's NBC-TV 'Colgate Comedy Hour,' from the El Capitan Theater in Hollywood".