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¡QUE NACO! BORDER CINEMA AND MEXICAN MIGRANT AUDIENCES
by
Adán Avalos
A Dissertation Presented to the
FACULTY OF THE USC GRADUATE SCHOOL
UNIVERSITY OF SOUTHERN CALIFORNIA
In Partial Fulfillment of the
Requirements for the Degree
DOCTOR OF PHILOSOPHY
(CRITICAL STUDIES)
December 2012
Copyright 2012 Adán Avalos
Object Description
| Title | ¡Que naco! Border cinema and Mexican migrant audiences |
| Author | Avalos, Adán |
| Author email | adanavalos@gmail.com;ebavalos@gmail.com |
| Degree | Doctor of Philosophy |
| Document type | Dissertation |
| Degree program | Cinema-Television (Cinema Critical Studies) |
| School | School of Cinematic Arts |
| Date defended/completed | 2012-08-31 |
| Date submitted | 2012-09-01 |
| Date approved | 2012-09-01 |
| Restricted until | 2012-09-01 |
| Date published | 2012-09-01 |
| Advisor (committee chair) | Marez, Curtis |
| Advisor (committee member) |
Seiter, Ellen Hondagneu-Sotelo, Pierrette McPherson, Tara Lippit, Akira Mizuta |
| Abstract | This dissertation is an interdisciplinary study of Mexican immigrant film audiences under neoliberalism. The primary focus is on the popular Mexican films, which proliferated soon after the fall of the “Golden Age” in Mexican cinema. Often referred to as exploitation or border cinema, these Mexican films of the 1970s and 1980s frequently detailed the lives of recent Latina/o immigrants in the United States. Produced primarily for profit, not quality, these films have repeatedly been described as “naco,” or low class, for pandering, as assumed, to its audiences’ baser instincts of simpleminded pleasures and self-indulgences. ❧ In this study, I resemanticize naco cinema and challenge the conventional understanding of a marginal cinema that has been disavowed and derided by dominant critical discourse. I define this popular, entertaining, naco cinema as a transnational art form that has both stimulated identity creation and embodied the recent Latina/o diaspora in the United States; a group that is constantly transgressing established boundaries. ❧ Hence, while important in many ways, critical discourse on Mexican cinema has been limited to a kind of nationalist framework that has evaluated film in terms of positive nationalist representations or formal and aesthetic “qualities” in ways that have made it difficult to see popular cinemas that depart from or are even antagonistic toward a nationalist gaze. When defining Mexico, particularly in the context of today’s political and economic climate, it is important to examine all aspects of the cultural spectrum, not just the most palatable ones. Naco cinema provides migrants with critical resources for understanding class exploitation and state police power. |
| Keyword | audience studies; border cinema; exploitation; nationalism; neoliberalism; migrant audiences; Mexican cinema |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m |
| Contributing entity | University of Southern California |
| Rights | Avalos, Adán |
| Physical access | The author retains rights to his/her dissertation, thesis or other graduate work according to U.S. copyright law. Electronic access is being provided by the USC Libraries in agreement with the author, as the original true and official version of the work, but does not grant the reader permission to use the work if the desired use is covered by copyright. It is the author, as rights holder, who must provide use permission if such use is covered by copyright. The original signature page accompanying the original submission of the work to the USC Libraries is retained by the USC Libraries and a copy of it may be obtained by authorized requesters contacting the repository e-mail address given. |
| Repository name | University of Southern California Digital Library |
| Repository address | USC Digital Library, University of Southern California, University Park Campus MC 7002, 106 University Village, Los Angeles, California 90089-7002, USA |
| Repository email | cisadmin@lib.usc.edu |
| Archival file | uscthesesreloadpub_Volume4/etd-AvalosAdn-1181.pdf |
Description
| Title | Page 1 |
| Contributing entity | University of Southern California |
| Repository email | cisadmin@lib.usc.edu |
| Full text | ¡QUE NACO! BORDER CINEMA AND MEXICAN MIGRANT AUDIENCES by Adán Avalos A Dissertation Presented to the FACULTY OF THE USC GRADUATE SCHOOL UNIVERSITY OF SOUTHERN CALIFORNIA In Partial Fulfillment of the Requirements for the Degree DOCTOR OF PHILOSOPHY (CRITICAL STUDIES) December 2012 Copyright 2012 Adán Avalos |
