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EVOLUTION IN THE PROCESSED FOODS INDUSTRY:
EXPLORING THE IMPACT OF THE HEALTH FOODS MOVEMENT
by
Samantha Wan
A Thesis Presented to the
FACULTY OF THE USC GRADUATE SCHOOL
UNIVERSITY OF SOUTHERN CALIFORNIA
In Partial Fulfillment of the
Requirements for the Degree
MASTER OF ARTS
(STRATEGIC PUBLIC RELATIONS)
May 2012
Copyright 2012 Samantha Wan
Object Description
| Title | Evolution in the processed foods industry: exploring the impact of the health foods movement |
| Author | Wan, Samantha |
| Author email | samantkw@usc.edu;swan1122@gmail.com |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Strategic Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2012-04-02 |
| Date submitted | 2012-04-21 |
| Date approved | 2012-04-23 |
| Restricted until | 2012-04-23 |
| Date published | 2012-04-23 |
| Advisor (committee chair) | Floto, Jennifer |
| Advisor (committee member) |
Lynch, Brenda Thorson , Kjerstin |
| Abstract | This paper examines the evolution of the processed foods industry and its changing nature in relation to the changing tastes and trends of consumers. The introduction of “functional foods,” created to supplement nutrients missing in diets, has evolved into fulfilling the demand for “healthier” food products. After an assessment of the current industry as well as how and why it has evolved, communication recommendations for the future of the industry will be proposed. The purpose of this study is to find a healthy balance that satisfies the needs of consumers without abandoning the industry of convenience foods. The key issues discussed here include the origin of the processed foods industry, consumer tastes and food trends, food labeling, governmental advice, food science, health claims on packaging, addressing the negatives of the food processing industry and finally recommendations for the industry. ❧ Results reveal that consumers’ busy lifestyles require convenient, easy to prepare meals yet they are now quite mindful of their health and crave food prepared close to the source. The principal conclusion is that the education of consumers on each ingredient’s purpose will generate a more positive and trustworthy image of the processed foods industry. |
| Keyword | processed foods; packaged foods; organic; natural |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m |
| Rights | Wan, Samantha |
| Access conditions | The author retains rights to his/her dissertation, thesis or other graduate work according to U.S. copyright law. Electronic access is being provided by the USC Libraries in agreement with the author, as the original true and official version of the work, but does not grant the reader permission to use the work if the desired use is covered by copyright. It is the author, as rights holder, who must provide use permission if such use is covered by copyright. The original signature page accompanying the original submission of the work to the USC Libraries is retained by the USC Libraries and a copy of it may be obtained by authorized requesters contacting the repository e-mail address given. |
| Repository name | University of Southern California Digital Library |
| Repository address | USC Digital Library, University of Southern California, University Park Campus MC 7002, 106 University Village, Los Angeles, California 90089-7002, USA |
| Repository email | cisadmin@usc.edu |
| Archival file | uscthesesreloadpub_Volume4/etd-WanSamanth-627-0.pdf |
Description
| Title | Page 1 |
| Full text | EVOLUTION IN THE PROCESSED FOODS INDUSTRY: EXPLORING THE IMPACT OF THE HEALTH FOODS MOVEMENT by Samantha Wan A Thesis Presented to the FACULTY OF THE USC GRADUATE SCHOOL UNIVERSITY OF SOUTHERN CALIFORNIA In Partial Fulfillment of the Requirements for the Degree MASTER OF ARTS (STRATEGIC PUBLIC RELATIONS) May 2012 Copyright 2012 Samantha Wan |
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