Page 1 |
Save page Remove page | Previous | 1 of 70 | Next |
|
small (250x250 max)
medium (500x500 max)
large ( > 500x500)
Full Resolution
All (PDF)
|
This page
All
Subset |
CULTURAL PRACTICES & COMMUNICATIONS
OF
DISNEY'S WORLDWIDE PARKS
by
Yunjie Xu
____________________________________________________________________
A Thesis Presented to the
FACULTY OF THE USC GRADUATE SCHOOL
UNIVERSITY OF SOUTHERN CALIFORNIA
In Partial Fulfilment of the
Requirements for the Degree
MASTER OF ARTS
(STRATEGIC PUBLIC RELATIONS)
August 2012
Copyright 2012 Yunjie Xu
Object Description
| Title | Cultural practices & communications of Disney's worldwide parks |
| Author | Xu, Yunjie |
| Author email | yunjiexu@usc.edu;yunjie215@gmail.com |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Strategic Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2012-08-02 |
| Date submitted | 2012-08-02 |
| Date approved | 2012-08-02 |
| Restricted until | 2012-08-02 |
| Date published | 2012-08-02 |
| Advisor (committee chair) | Wang, Jay |
| Advisor (committee member) |
Kotler, Jonathan Jackson, Laura M. |
| Abstract | This thesis will discuss how Disney theme parks manage their communications and cultural practices across the globe. The thesis will start at the beginning with the brief overview of Disney theme parks. Following the introduction section there will be four sections, which will be organized chronologically, detailing the business practices of Disney theme parks in America, Japan, France and Hong Kong. These practices will provide a basis for understanding the challenges and opportunities of the business as they cross cultural borders. The thesis will conclude with a discussion section about the upcoming Shanghai Disneyland and an analysis of the transferable implications for the business. |
| Keyword | communications; cross-cultural; public relations |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m |
| Rights | Xu, Yunjie |
| Access conditions | The author retains rights to his/her dissertation, thesis or other graduate work according to U.S. copyright law. Electronic access is being provided by the USC Libraries in agreement with the author, as the original true and official version of the work, but does not grant the reader permission to use the work if the desired use is covered by copyright. It is the author, as rights holder, who must provide use permission if such use is covered by copyright. The original signature page accompanying the original submission of the work to the USC Libraries is retained by the USC Libraries and a copy of it may be obtained by authorized requesters contacting the repository e-mail address given. |
| Repository name | University of Southern California Digital Library |
| Repository address | USC Digital Library, University of Southern California, University Park Campus MC 7002, 106 University Village, Los Angeles, California 90089-7002, USA |
| Repository email | cisadmin@usc.edu |
| Archival file | uscthesesreloadpub_Volume4/etd-XuYunjie-1123.pdf |
Description
| Title | Page 1 |
| Full text | CULTURAL PRACTICES & COMMUNICATIONS OF DISNEY'S WORLDWIDE PARKS by Yunjie Xu ____________________________________________________________________ A Thesis Presented to the FACULTY OF THE USC GRADUATE SCHOOL UNIVERSITY OF SOUTHERN CALIFORNIA In Partial Fulfilment of the Requirements for the Degree MASTER OF ARTS (STRATEGIC PUBLIC RELATIONS) August 2012 Copyright 2012 Yunjie Xu |
Comments
Post a Comment for Page 1
