Page 1 |
Save page Remove page | Previous | 1 of 89 | Next |
|
small (250x250 max)
medium (500x500 max)
large ( > 500x500)
Full Resolution
All (PDF)
|
This page
All
Subset |
THE EVOLUTION OF SUSTAINABILITY:
A PUBLIC RELATIONS AND BUSINESS ARGUMENT
by
Sarah Stanley
A Thesis Presented to the
FACULTY OF THE USC GRADUATE SCHOOL
UNIVERSITY OF SOUTHERN CALIFORNIA
In Partial Fulfillment of the
Requirements for the Degree
MASTER OF ARTS
(STRATEGIC PUBLIC RELATIONS)
August 2012
Copyright 2012 Sarah Stanley
Object Description
| Title | The evolution of sustainability: a public relations and business argument |
| Author | Stanley, Sarah B. |
| Author email | stanlesb17@gmail.com;stanlesb17@gmail.com |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Strategic Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2012-07-02 |
| Date submitted | 2012-07-25 |
| Date approved | 2012-07-25 |
| Restricted until | 2012-07-25 |
| Date published | 2012-07-25 |
| Advisor (committee chair) | Swerling, Jerry |
| Advisor (committee member) |
Thorson, Kjerstin Jordan, Megan |
| Abstract | This paper will examine the emergence of sustainability public relations according to the triple-bottom-line concept. As sustainability becomes a more central issue for companies, understanding how to talk about efforts is becoming as critical as creating them. The purpose is to explore how companies are making the argument for sustainability and leveraging programs to help reposition them financially, socially and environmentally. DuPont and Walmart’s initiatives will serve as primary examples of how to use sustainability to address corporate challenges and the role communications plays in driving its programs. Furthermore, the paper will demonstrate the public relations challenges that arise when communicating sustainability, specifically the trend of greenwashing. As the world becomes more familiar with the concept of sustainability, there is an expectation that businesses are getting involved in a meaningful and measurable way. Through strategic public relations, companies can use sustainability as a tactic to drive business or reveal how programs are demonstrating additional value opportunities for target audiences. |
| Keyword | public relations; communications; sustainability; green; environment; DuPont; Walmart; corporate sustainability |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m |
| Rights | Stanley, Sarah B. |
| Access conditions | The author retains rights to his/her dissertation, thesis or other graduate work according to U.S. copyright law. Electronic access is being provided by the USC Libraries in agreement with the author, as the original true and official version of the work, but does not grant the reader permission to use the work if the desired use is covered by copyright. It is the author, as rights holder, who must provide use permission if such use is covered by copyright. The original signature page accompanying the original submission of the work to the USC Libraries is retained by the USC Libraries and a copy of it may be obtained by authorized requesters contacting the repository e-mail address given. |
| Repository name | University of Southern California Digital Library |
| Repository address | USC Digital Library, University of Southern California, University Park Campus MC 7002, 106 University Village, Los Angeles, California 90089-7002, USA |
| Repository email | cisadmin@usc.edu |
| Archival file | uscthesesreloadpub_Volume4/etd-StanleySar-994.pdf |
Description
| Title | Page 1 |
| Full text | THE EVOLUTION OF SUSTAINABILITY: A PUBLIC RELATIONS AND BUSINESS ARGUMENT by Sarah Stanley A Thesis Presented to the FACULTY OF THE USC GRADUATE SCHOOL UNIVERSITY OF SOUTHERN CALIFORNIA In Partial Fulfillment of the Requirements for the Degree MASTER OF ARTS (STRATEGIC PUBLIC RELATIONS) August 2012 Copyright 2012 Sarah Stanley |
Comments
Post a Comment for Page 1
