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EXPLORING PERCEPTIONS OF FACILITATORS THAT ENCOURAGE
BREAST CANCER SCREENING BEHAVIOR AMONG
LATINA WOMEN IN LOS ANGELES COUNTY
by
Maribel Soto
A Thesis Presented to the
FACULTY OF THE USC GRADUATE SCHOOL
UNIVERSITY OF SOUTHERN CALIFORNIA
In Partial Fulfillment of the
Requirements for the Degree
MASTER OF ARTS
(STRATEGIC PUBLIC RELATIONS)
August 2012
Copyright 2012 Maribel Soto
Object Description
| Title | Exploring perceptions of facilitators that encourage breast cancer screening behavior among latina women in Los Angeles County |
| Author | Soto, Maribel |
| Author email | maribel_s90022@yahoo.com;essence_7saz@yahoo.com |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Strategic Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2012-07-17 |
| Date submitted | 2012-07-17 |
| Date approved | 2012-07-17 |
| Restricted until | 2012-07-17 |
| Date published | 2012-07-17 |
| Advisor (committee chair) | Swerling, Jerry |
| Advisor (committee member) |
Parks, Michael Jackson, Laura M. |
| Abstract | This paper examines barriers and facilitators of breast cancer early detection among Latina women living in Los Angeles County. The purpose of this study is to address the discrepancy that exists between breast cancer awareness messaging and medically underserved audiences, with specific attention to Latina women. The research included chronicles the slow adoption of culturally relevant educational materials. Insight from professionals who have performed culturally relevant work and have been successful in implementing it among the Latino population is included and used to challenge the traditional distribution of health messaging in an ever-growing diverse Latino population, while questioning the ""one-size-fits-all"" message strategy currently in place. The author provides recommendations to assist organizations in tailoring breast cancer education messaging for Latina women. The ultimate goal is to encourage health professionals to use these guidelines in conjunction with other materials that may help address other forms of cancer and disease as well as all women. |
| Keyword | breast health; communication; health communication; latino women |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m |
| Rights | Soto, Maribel |
| Access conditions | The author retains rights to his/her dissertation, thesis or other graduate work according to U.S. copyright law. Electronic access is being provided by the USC Libraries in agreement with the author, as the original true and official version of the work, but does not grant the reader permission to use the work if the desired use is covered by copyright. It is the author, as rights holder, who must provide use permission if such use is covered by copyright. The original signature page accompanying the original submission of the work to the USC Libraries is retained by the USC Libraries and a copy of it may be obtained by authorized requesters contacting the repository e-mail address given. |
| Repository name | University of Southern California Digital Library |
| Repository address | USC Digital Library, University of Southern California, University Park Campus MC 7002, 106 University Village, Los Angeles, California 90089-7002, USA |
| Repository email | cisadmin@usc.edu |
| Archival file | uscthesesreloadpub_Volume4/etd-SotoMaribe-962.pdf |
Description
| Title | Page 1 |
| Full text | EXPLORING PERCEPTIONS OF FACILITATORS THAT ENCOURAGE BREAST CANCER SCREENING BEHAVIOR AMONG LATINA WOMEN IN LOS ANGELES COUNTY by Maribel Soto A Thesis Presented to the FACULTY OF THE USC GRADUATE SCHOOL UNIVERSITY OF SOUTHERN CALIFORNIA In Partial Fulfillment of the Requirements for the Degree MASTER OF ARTS (STRATEGIC PUBLIC RELATIONS) August 2012 Copyright 2012 Maribel Soto |
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