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CORPORATE SOCIAL MEDIA:
TRENDS IN THE USE OF EMERGING SOCIAL
MEDIA IN CORPORATE AMERICA
by
Faryar Borhani
A Thesis Presented to the
FACULTY OF THE USC GRADUATE SCHOOL
UNIVERSITY OF SOUTHERN CALIFORNIA
In Partial Fulfillment of the
Requirements for the Degree
MASTER OF ARTS
(STRATEGIC PUBLIC RELATIONS)
May 2012
Copyright 2012 Faryar Borhani
Object Description
| Title | Corporate social media: trends in the use of emerging social media in corporate America |
| Author | Borhani, Faryar |
| Author email | faryarb@gmail.com;fborhani@mac.com |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Strategic Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2012-04-12 |
| Date submitted | 2012-04-12 |
| Date approved | 2012-04-12 |
| Restricted until | 2012-04-12 |
| Date published | 2012-04-12 |
| Advisor (committee chair) | Tenderich, Burghardt |
| Advisor (committee member) |
Swerling, Jerry Hernandez, Robert |
| Abstract | As social media not only becomes a vital asset in the corporate space in the United States, but an extension of most internal and external functions of an organization, this paper’s goal will be to understand the emerging trends and best practices of social media as they relate to corporate uses. Has social media in fact changed the landscape of corporate America into an integrated extension of consumer and employee behavior, trend monitoring and business development? It is undeniable that social and digital media has played a vital part in bringing consumers closer to the brands they follow, and vice versa, but to what extent are these opportunities being taken advantage of by brands, and to what level of sustained innovation? |
| Keyword | social media; corporate america; communications; marketing; public relations; digital media; Internet; crisis communications; |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m |
| Contributing entity | University of Southern California |
| Rights | Borhani, Faryar |
| Physical access | The author retains rights to his/her dissertation, thesis or other graduate work according to U.S. copyright law. Electronic access is being provided by the USC Libraries in agreement with the author, as the original true and official version of the work, but does not grant the reader permission to use the work if the desired use is covered by copyright. It is the author, as rights holder, who must provide use permission if such use is covered by copyright. The original signature page accompanying the original submission of the work to the USC Libraries is retained by the USC Libraries and a copy of it may be obtained by authorized requesters contacting the repository e-mail address given. |
| Repository name | University of Southern California Digital Library |
| Repository address | USC Digital Library, University of Southern California, University Park Campus MC 7002, 106 University Village, Los Angeles, California 90089-7002, USA |
| Repository email | cisadmin@dots.usc.edu |
| Archival file | uscthesesreloadpub_Volume1/etd-BorhaniFar-598.pdf |
Description
| Title | Page 1 |
| Contributing entity | University of Southern California |
| Repository email | cisadmin@dots.usc.edu |
| Full text | CORPORATE SOCIAL MEDIA: TRENDS IN THE USE OF EMERGING SOCIAL MEDIA IN CORPORATE AMERICA by Faryar Borhani A Thesis Presented to the FACULTY OF THE USC GRADUATE SCHOOL UNIVERSITY OF SOUTHERN CALIFORNIA In Partial Fulfillment of the Requirements for the Degree MASTER OF ARTS (STRATEGIC PUBLIC RELATIONS) May 2012 Copyright 2012 Faryar Borhani |
