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ENCODING WOMEN:
POPULAR CULTURE AND PRIMETIME INDIAN TELEVISION
by
Joyee Shairee Chatterjee
A Dissertation Presented to the
FACULTY OF THE USC GRADUATE SCHOOL
UNIVERSITY OF SOUTHERN CALIFORNIA
In Partial Fulfillment of the
Requirements for the Degree
DOCTOR OF PHILOSOPHY
(COMMUNICATION)
May 2012
Copyright 2012 Joyee Shairee Chatterjee
Object Description
| Title | Encoding women: popular culture and primetime Indian television |
| Author | Chatterjee, Joyee Shairee |
| Author email | jchatter@usc.edu;joyee.c@gmail.com |
| Degree | Doctor of Philosophy |
| Document type | Dissertation |
| Degree program | Communication |
| School | Annenberg School for Communication |
| Date defended/completed | 2012-02-06 |
| Date submitted | 2012-04-06 |
| Date approved | 2012-04-06 |
| Restricted until | 2012-04-06 |
| Date published | 2012-04-06 |
| Advisor (committee chair) | Cody, Michael J. |
| Advisor (committee member) |
Banet-Weiser, Sarah Mayer, Doe |
| Abstract | This dissertation, Encoding Women: Popular Culture and Primetime Indian Television, is a unique field study of the exponentially growing Indian cable television industry. It examines the institutional and everyday work-practices of the storytellers who create popular primetime entertainment programs for cable and satellite channels, and the contradictions that mark issues of gender representation and social change in contemporary Indian media. As my project highlights, this is a distinctive moment in Indian popular culture where women, social issues affecting women, and women’s everyday experiences dominate primetime entertainment. Using in-depth interviews and industry reports, collected through 2009-2010, I put forth how the storytellers’ self-reflexivity underscores how dominant ideology gets reproduced through the daily functioning of the industry in service of the status-quo. My work draws attention to the unsung enabling space these primetime programs have opened up for young, educated, middle class women to be employed through the creative ranks, forge successful careers and be independent – i.e. challenging and producing an alternate narrative, & producing role models of gender empowerment from within the very same industry. |
| Keyword | gender representation; Indian popular culture; Indian television; soap operas |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m |
| Rights | Chatterjee, Joyee Shairee |
| Access conditions | The author retains rights to his/her dissertation, thesis or other graduate work according to U.S. copyright law. Electronic access is being provided by the USC Libraries in agreement with the author, as the original true and official version of the work, but does not grant the reader permission to use the work if the desired use is covered by copyright. It is the author, as rights holder, who must provide use permission if such use is covered by copyright. The original signature page accompanying the original submission of the work to the USC Libraries is retained by the USC Libraries and a copy of it may be obtained by authorized requesters contacting the repository e-mail address given. |
| Repository name | University of Southern California Digital Library |
| Repository address | USC Digital Library, University of Southern California, University Park Campus MC 7002, 106 University Village, Los Angeles, California 90089-7002, USA |
| Repository email | cisadmin@usc.edu |
| Archival file | uscthesesreloadpub_Volume3/etd-Chatterjee-577.pdf |
Description
| Title | Page 1 |
| Full text | ENCODING WOMEN: POPULAR CULTURE AND PRIMETIME INDIAN TELEVISION by Joyee Shairee Chatterjee A Dissertation Presented to the FACULTY OF THE USC GRADUATE SCHOOL UNIVERSITY OF SOUTHERN CALIFORNIA In Partial Fulfillment of the Requirements for the Degree DOCTOR OF PHILOSOPHY (COMMUNICATION) May 2012 Copyright 2012 Joyee Shairee Chatterjee |
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