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MARKETING THE BEARD:
THE USE OF PROPAGANDA IN THE ATTEMPT TO TALIBANIZE PAKISTAN
by
Asma Shabab
A Thesis Presented to the
FACULTY OF THE USC GRADUATE SCHOOL
UNIVERSITY OF SOUTHERN CALIFORNIA
In Partial Fulfillment of the
Requirements for the Degree
MASTER OF ARTS
(STRATEGIC PUBLIC RELATIONS)
May 2012
Copyright 2012 Asma Shabab
Object Description
| Title | Marketing the beard: the use of propaganda in the attempt to Talibanize Pakistan |
| Author | Shabab, Asma |
| Author email | shabab@usc.edu;asmashabab@gmail.com |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Strategic Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2012-05-09 |
| Date submitted | 2012-05-09 |
| Date approved | 2012-05-09 |
| Restricted until | 2012-05-09 |
| Date published | 2012-05-09 |
| Advisor (committee chair) | Swerling, Jerry |
| Advisor (committee member) |
Seib, Philip Reid, Megan |
| Abstract | This paper examines the revival of propaganda techniques and their application to the Taliban’s global jihad. More specifically, it is a study of the Pakistani Taliban’s efforts to use propaganda to “Talibanize” Pakistan. The purpose of this paper is to understand the Pakistani Taliban as a terror institution and to identify the various strategies they are pursuing to achieve their goals. The key issues discussed in this paper include the origins of the Taliban phenomenon, factors that led to a Taliban stronghold in Pakistan, Talibanization of Pakistan and how the Pakistani Taliban are using communication tactics to pursue their agenda. Analyses reveal that the Pakistani Taliban consist of militant groups, state and non-state actors and influential personalities. The principal conclusion is that the Talibanization of Pakistan is being pursued by a number of groups through various institutions and an aggressive and grassroots strategy is required to mitigate the risk Pakistan faces from the Taliban. |
| Keyword | Taliban; Taliban communication; Taliban propaganda; Pakistan; Pakistani politics; Taliban in Pakistan; war on terror; Afghan jihad; religio-political parties |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m |
| Rights | Shabab, Asma |
| Access conditions | The author retains rights to his/her dissertation, thesis or other graduate work according to U.S. copyright law. Electronic access is being provided by the USC Libraries in agreement with the author, as the original true and official version of the work, but does not grant the reader permission to use the work if the desired use is covered by copyright. It is the author, as rights holder, who must provide use permission if such use is covered by copyright. The original signature page accompanying the original submission of the work to the USC Libraries is retained by the USC Libraries and a copy of it may be obtained by authorized requesters contacting the repository e-mail address given. |
| Repository name | University of Southern California Digital Library |
| Repository address | USC Digital Library, University of Southern California, University Park Campus MC 7002, 106 University Village, Los Angeles, California 90089-7002, USA |
| Repository email | cisadmin@usc.edu |
| Archival file | uscthesesreloadpub_Volume4/etd-ShababAsma-831.pdf |
Description
| Title | Page 1 |
| Full text | MARKETING THE BEARD: THE USE OF PROPAGANDA IN THE ATTEMPT TO TALIBANIZE PAKISTAN by Asma Shabab A Thesis Presented to the FACULTY OF THE USC GRADUATE SCHOOL UNIVERSITY OF SOUTHERN CALIFORNIA In Partial Fulfillment of the Requirements for the Degree MASTER OF ARTS (STRATEGIC PUBLIC RELATIONS) May 2012 Copyright 2012 Asma Shabab |
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