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COMMUNICATIONS AND MESSAGING STRATEGIES TO
ENCOURAGE AFRICAN-AMERICAN WOMEN TO
PRACTICE SAFER SEX/HIV PREVENTION MEASURES
by
Miya A. Walker
A Thesis Presented to the
FACULTY OF THE USC GRADUATE SCHOOL
UNIVERSITY OF SOUTHERN CALIFORNIA
In Partial Fulfillment of the
Requirements for the Degree
MASTER OF ARTS
(STRATEGIC PUBLIC RELATIONS)
May 2012
Copyright 2012 Miya A. Walker
Object Description
| Title | Communications and messaging strategies to encourage African-American women to practice safer sex/HIV prevention measures |
| Author | Walker, Miya A. |
| Author email | miyawalk@usc.edu;miyawalker@gmail.com |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Strategic Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2012-05-08 |
| Date submitted | 2012-05-08 |
| Date approved | 2012-05-09 |
| Restricted until | 2012-05-09 |
| Date published | 2012-05-09 |
| Advisor (committee chair) | Swerling, Jerry |
| Advisor (committee member) |
Jackson, Laura Leveque, Mathew |
| Abstract | On June 5, 1981, the first cases of AIDS were reported in the Centers for Disease Control & Prevention‘s Morbidity and Mortality Report . Today, approximately 50,000 Americans become infected with HIV annually, and 16,000 people with AIDS died in 2008, according to the Centers for Disease Control and Prevention (CDC). As a result, nearly 1.2 million Americans are living with HIV, and that number continues to grow. While HIV/AIDS has been a national epidemic, African Americans carry the largest burden of the disease. ❧ The new face of HIV/AIDS has shifted from gay white males in the 1980’s to African Americans in the new Millennium. Looking at the current state of affairs, black women are particularly at higher risk with astounding HIV infection rates. A careful examination of the factors, including psychological, societal, economical and behavioral, that contribute to the increase of HIV infection rates among black women is the subject of this research. Along with the findings, the author provides recommendations on how strategic communications can be used to help in the fight against HIV/AIDS among black women. |
| Keyword | low-income; African-American women; HIV/AIDS; communication strategies |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m |
| Rights | Walker, Miya A. |
| Access conditions | The author retains rights to his/her dissertation, thesis or other graduate work according to U.S. copyright law. Electronic access is being provided by the USC Libraries in agreement with the author, as the original true and official version of the work, but does not grant the reader permission to use the work if the desired use is covered by copyright. It is the author, as rights holder, who must provide use permission if such use is covered by copyright. The original signature page accompanying the original submission of the work to the USC Libraries is retained by the USC Libraries and a copy of it may be obtained by authorized requesters contacting the repository e-mail address given. |
| Repository name | University of Southern California Digital Library |
| Repository address | USC Digital Library, University of Southern California, University Park Campus MC 7002, 106 University Village, Los Angeles, California 90089-7002, USA |
| Repository email | cisadmin@usc.edu |
| Archival file | uscthesesreloadpub_Volume4/etd-WalkerMiya-820.pdf |
Description
| Title | Page 1 |
| Full text | COMMUNICATIONS AND MESSAGING STRATEGIES TO ENCOURAGE AFRICAN-AMERICAN WOMEN TO PRACTICE SAFER SEX/HIV PREVENTION MEASURES by Miya A. Walker A Thesis Presented to the FACULTY OF THE USC GRADUATE SCHOOL UNIVERSITY OF SOUTHERN CALIFORNIA In Partial Fulfillment of the Requirements for the Degree MASTER OF ARTS (STRATEGIC PUBLIC RELATIONS) May 2012 Copyright 2012 Miya A. Walker |
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