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THE CHANGING LANDSCAPE OF HIGHER EDUCATION:
EXPERIENTIAL LEARNING IN PUBLIC RELATIONS FOR THE MILLENNIAL GENERATION
by
Victoria Carroll
A Thesis Presented to the
FACULTY OF THE USC GRADUATE SCHOOL
UNIVERSITY OF SOUTHERN CALIFORNIA
In Partial Fulfillment of the
Requirements for the Degree
MASTER OF ARTS
(STRATEGIC PUBLIC RELATIONS)
May 2014
Copyright 2014 Victoria Carroll
Object Description
| Title | The changing landscape of higher education: experiential learning in public relations for the millennial generation |
| Author | Carroll, Victoria |
| Author email | torycarroll14@gmail.com;tory_carroll@yahoo.com |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Strategic Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2014-02-10 |
| Date submitted | 2014-02-10 |
| Date approved | 2014-02-18 |
| Restricted until | 2014-02-18 |
| Date published | 2014-02-18 |
| Advisor (committee chair) | Floto, Jennifer D. |
| Advisor (committee member) |
Jackson, Laura Min Castaneda, Laura |
| Abstract | This paper examines the changing landscape of higher education and its significant impact on the current Millennial generation. More specifically, it identifies the Millennial generation’s expectations of today’s universities and how these can be met with the implementation of the experiential learning model. The purpose of this study is not only to investigate the relationship between higher education and the Millennial generation, but also to explore this generation’s future if the higher education learning model continues to remain unchanged. Another aim is to evaluate the experiential learning model and the contributions it has made to education in the past, with the ultimate outcome of developing recommendations on how to effectively integrate this model into today’s model. To support these recommendations, an assessment was made on three different Public Relations/Communication programs that highlight experiential learning offerings from Southern California-based universities. These institutions included the University of Southern California, Pepperdine University and Chapman University. ❧ The key issues discussed in this paper include the origins of education in the United States, the current state of higher education and the factors that have led to this situation, the differences between the Millennial generation and past generations, how these differences can be addressed in higher educational institutions through the implementation of experiential learning, and the impact that the Millennial generation’s success or failure will have on the economy. ❧ Results reveal that the Millennial generation will be the most educated generation in U.S. history, with impacting factors including the Great Recession of 2008, and this group expects a college degree to provide them with the necessary experience to secure employment. The principal conclusion is that higher education should not just listen to what the Millennial generation expects from a college education, but rather use these expectations as guidelines to create the new standard of experiential education. |
| Keyword | public relations; higher education; education; experiential learning; learning; experience; Kolb; David Kolb; millennials; generation Y |
| Language | English |
| Format (imt) | application/pdf |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m |
| Contributing entity | University of Southern California |
| Rights | Carroll, Victoria |
| Physical access | The author retains rights to his/her dissertation, thesis or other graduate work according to U.S. copyright law. Electronic access is being provided by the USC Libraries in agreement with the author, as the original true and official version of the work, but does not grant the reader permission to use the work if the desired use is covered by copyright. It is the author, as rights holder, who must provide use permission if such use is covered by copyright. The original signature page accompanying the original submission of the work to the USC Libraries is retained by the USC Libraries and a copy of it may be obtained by authorized requesters contacting the repository e-mail address given. |
| Repository name | University of Southern California Digital Library |
| Repository address | USC Digital Library, University of Southern California, University Park Campus MC 7002, 106 University Village, Los Angeles, California 90089-7002, USA |
| Repository email | cisadmin@dots.usc.edu |
| Filename | etd-CarrollVic-2244.pdf |
| Archival file | uscthesesreloadpub_Volume8/etd-CarrollVic-2244.pdf |
Description
| Title | Page 1 |
| Repository email | cisadmin@dots.usc.edu |
| Full text | THE CHANGING LANDSCAPE OF HIGHER EDUCATION: EXPERIENTIAL LEARNING IN PUBLIC RELATIONS FOR THE MILLENNIAL GENERATION by Victoria Carroll A Thesis Presented to the FACULTY OF THE USC GRADUATE SCHOOL UNIVERSITY OF SOUTHERN CALIFORNIA In Partial Fulfillment of the Requirements for the Degree MASTER OF ARTS (STRATEGIC PUBLIC RELATIONS) May 2014 Copyright 2014 Victoria Carroll |
