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PERFORMED ABSENCE AND A PRE-FORMED AUDIENCE:
MARTHA ROSLER’S POSTCARD NOVELS AND THEIR IMPLICATIONS FOR
FEMINIST ART PRACTICE FROM THE SEVENTIES TO TODAY
by
Adrienne M. White
A Thesis Presented to the
FACULTY OF THE USC ROSKI SCHOOL OF FINE ARTS
UNIVERSITY OF SOUTHERN CALIFORNIA
In Partial Fulfillment of the
Requirements for the Degree
MASTER OF PUBLIC ART STUDIES
May 2012
Copyright 2012 Adrienne M. White
Object Description
| Title | Performed absence and a pre-formed audience: Martha Rosler's postcard novels and their implications for feminist art practice from the seventies to today |
| Author | White, Adrienne M. |
| Author email | amarie.white@gmail.com;amarie.white@gmail.com |
| Degree | Master of Public Art Studies |
| Document type | Thesis |
| Degree program | Public Art Studies |
| School | School of Fine Arts |
| Date defended/completed | 2012-05-30 |
| Date submitted | 2012-05-07 |
| Date approved | 2012-05-08 |
| Restricted until | 2012-05-08 |
| Date published | 2012-05-08 |
| Advisor (committee chair) | Tain, John |
| Advisor (committee member) |
Anastas, Rhea Flint, Kate |
| Abstract | This study addresses Martha Rosler’s trilogy of postcard novels and her mode of distributing them between 1974 and 1976 as a conscious decision by a woman artist to build a particular audience for her practice. The analysis centers not only on the postcards themselves, but also on the week-long gaps between them—the precise aspect of the project which cannot be reconstituted in any traditional art-viewing context. Serialization, or a play between absence and presence, ensures an engaged audience and proves to be a particularly potent strategy for women artists. To that end, this thesis involves a considered reading of the project, including the factors that led up to it: influences of performance, Fluxus, and early conceptual practices in New York in the 1960s; Martha Rosler’s move to San Diego in 1968; and her resulting proximity to the West Coast women’s movement. A close reading of the novels is further informed by a discussion of their primary, secondary, and tertiary modes of distribution—the mail, alternative publications, and a published book, respectively. Finally, a discussion of the critical reception and exhibition history for the novels leads to a greater understanding of their significance for Rosler’s diverse oeuvre, and for the practices of artists working today. |
| Keyword | fine arts; feminism; conceptual art |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m |
| Contributing entity | University of Southern California |
| Rights | White, Adrienne M. |
| Physical access | The author retains rights to his/her dissertation, thesis or other graduate work according to U.S. copyright law. Electronic access is being provided by the USC Libraries in agreement with the author, as the original true and official version of the work, but does not grant the reader permission to use the work if the desired use is covered by copyright. It is the author, as rights holder, who must provide use permission if such use is covered by copyright. The original signature page accompanying the original submission of the work to the USC Libraries is retained by the USC Libraries and a copy of it may be obtained by authorized requesters contacting the repository e-mail address given. |
| Repository name | University of Southern California Digital Library |
| Repository address | USC Digital Library, University of Southern California, University Park Campus MC 7002, 106 University Village, Los Angeles, California 90089-7002, USA |
| Repository email | cisadmin@dots.usc.edu |
| Archival file | uscthesesreloadpub_Volume4/etd-WhiteAdrie-793.pdf |
Description
| Title | Page 1 |
| Contributing entity | University of Southern California |
| Repository email | cisadmin@dots.usc.edu |
| Full text | PERFORMED ABSENCE AND A PRE-FORMED AUDIENCE: MARTHA ROSLER’S POSTCARD NOVELS AND THEIR IMPLICATIONS FOR FEMINIST ART PRACTICE FROM THE SEVENTIES TO TODAY by Adrienne M. White A Thesis Presented to the FACULTY OF THE USC ROSKI SCHOOL OF FINE ARTS UNIVERSITY OF SOUTHERN CALIFORNIA In Partial Fulfillment of the Requirements for the Degree MASTER OF PUBLIC ART STUDIES May 2012 Copyright 2012 Adrienne M. White |
