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COMPARATIVE
ANALYSIS
OF
NUCLEAR
CRISIS
COMMUNICATION:
2011
FUKUSHIMA
NUCLEAR
CRISIS
AND
1979
THREE
MILE
ISLAND
NUCLEAR
CRISIS
by
Yang
Lu
A
Thesis
Presented
to
the
FACULTY
OF
THE
USC
GRADUATE
SCHOOL
UNIVERSITY
OF
SOUTHERN
CALIFORNIA
In
Partial
Fulfillment
of
the
Requirements
for
the
Degree
MASTER
OF
ARTS
(STRATEGIC
PUBLIC
RELATIONS)
May
2012
Copyright
2012
Yang
Lu
Object Description
| Title | Comparative analysis of nuclear crisis communication: 2011 Fukushima nuclear crisis and 1979 Three Mile Island nuclear crisis |
| Author | Lu, Yang |
| Author email | luyang@usc.edu;luyangsweet2008@gmail.com |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Strategic Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2012-05-07 |
| Date submitted | 2012-05-07 |
| Date approved | 2012-05-07 |
| Restricted until | 2012-05-07 |
| Date published | 2012-05-07 |
| Advisor (committee chair) | Swerling, Jerry |
| Advisor (committee member) |
Leveque, Matthew Fong, Mei |
| Abstract | This paper examines the crisis management of two prominent nuclear crises - 2011 Fukushima Nuclear Crisis in Japan and 1979 Three Mile Island Nuclear Crisis in the United States. More specifically, it chronicles how the two crises unfolded and analyzes the crisis management efforts using the Strategic Planning Model. The purpose of this study is to substantiate basic rules and complete the best practices for crisis communication today, by comparing crisis management in the two cases. The whole process of crisis communication is divided into three phases - pre-crisis planning, crisis, and post-crisis key learnings. Another aim is to study the differences in best practices of crisis communication between these two nuclear calamities. Different communication environment and utilization of social media in crisis communication are highlighted. The key issues discussed in this paper include analysis and comparison of risk assessment, crisis management plans (CMP), crisis management teams (CMT), communication strategies and tactics, communication effects, and post-crisis key learnings in the two cases. The principal conclusion is that the basic rules of crisis communication, ""ACT FAST"" hold true in contemporary nuclear crisis communication. At the same time, the utilization of social media should be properly incorporated into the whole crisis communication plan. The best practices, ""ACT FAST"", actually also mean that crisis communication should act fast according to the changes of communication technologies, tools, trends, etc, and optimize the communication resources and strategies. |
| Keyword | comparative analysis; crisis communication; Fukushima nuclear crisis; nuclear crisis; public relations; Three Mile Island nuclear crisis |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m |
| Rights | Lu, Yang |
| Access conditions | The author retains rights to his/her dissertation, thesis or other graduate work according to U.S. copyright law. Electronic access is being provided by the USC Libraries in agreement with the author, as the original true and official version of the work, but does not grant the reader permission to use the work if the desired use is covered by copyright. It is the author, as rights holder, who must provide use permission if such use is covered by copyright. The original signature page accompanying the original submission of the work to the USC Libraries is retained by the USC Libraries and a copy of it may be obtained by authorized requesters contacting the repository e-mail address given. |
| Repository name | University of Southern California Digital Library |
| Repository address | USC Digital Library, University of Southern California, University Park Campus MC 7002, 106 University Village, Los Angeles, California 90089-7002, USA |
| Repository email | cisadmin@usc.edu |
| Archival file | uscthesesreloadpub_Volume4/etd-LuYang-801.pdf |
Description
| Title | Page 1 |
| Full text | COMPARATIVE ANALYSIS OF NUCLEAR CRISIS COMMUNICATION: 2011 FUKUSHIMA NUCLEAR CRISIS AND 1979 THREE MILE ISLAND NUCLEAR CRISIS by Yang Lu A Thesis Presented to the FACULTY OF THE USC GRADUATE SCHOOL UNIVERSITY OF SOUTHERN CALIFORNIA In Partial Fulfillment of the Requirements for the Degree MASTER OF ARTS (STRATEGIC PUBLIC RELATIONS) May 2012 Copyright 2012 Yang Lu |
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