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CRISIS COMMUNICATION FOR TOURISM DESTINATIONS IN THE NEW
MEDIA ENVIRONMENT
by
Rayana Pharaon
A Thesis Presented to the
FACULTY OF THE USC GRADUATE SCHOOL
UNIVERSITY OF SOUTHERN CALIFORNIA
In Partial Fulfillment of the
Requirements for the Degree
MASTER OF ARTS
(STRATEGIC PUBLIC RELATIONS)
May 2012
Copyright 2012 Rayana Pharaon
Object Description
| Title | Crisis communication for tourism destinations in the new media environment |
| Author | Pharaon, Rayana |
| Author email | rpharaon@usc.edu;rphar@hotmail.co.uk |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Strategic Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2012-05-06 |
| Date submitted | 2012-05-06 |
| Date approved | 2012-05-06 |
| Restricted until | 2012-05-06 |
| Date published | 2012-05-06 |
| Advisor (committee chair) | Thorson, Kjerstin |
| Advisor (committee member) |
Floto, Jennifer LeVeque, Matthew |
| Abstract | This paper examines the shift from traditional media to new media in tourism destinations that might be hit by crises by closely looking at examples of tourist destinations that have faced crises in the last year, as well as looking at a tourism disaster management framework and what would need to be altered given the new media environment. The purpose of the study is to examine how social media was used by the chosen case studies during their times of crisis, and concludes with recommendations on how destinations could effectively use social media in the future. The key issues discussed in this paper include how social media is changing crisis communication, how traditional and new media are working together in a crisis, and crisis communication planning for the future. The principal conclusion was that education needs to be at the forefront of any crisis plan, while synchronization, content, language and tone all play an important part in effective crisis engagement. |
| Keyword | crisis communication; tourism destinations; new media environment |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m |
| Rights | Pharaon, Rayana |
| Access conditions | The author retains rights to his/her dissertation, thesis or other graduate work according to U.S. copyright law. Electronic access is being provided by the USC Libraries in agreement with the author, as the original true and official version of the work, but does not grant the reader permission to use the work if the desired use is covered by copyright. It is the author, as rights holder, who must provide use permission if such use is covered by copyright. The original signature page accompanying the original submission of the work to the USC Libraries is retained by the USC Libraries and a copy of it may be obtained by authorized requesters contacting the repository e-mail address given. |
| Repository name | University of Southern California Digital Library |
| Repository address | USC Digital Library, University of Southern California, University Park Campus MC 7002, 106 University Village, Los Angeles, California 90089-7002, USA |
| Repository email | cisadmin@usc.edu |
| Archival file | uscthesesreloadpub_Volume4/etd-PharaonRay-787.pdf |
Description
| Title | Page 1 |
| Full text | CRISIS COMMUNICATION FOR TOURISM DESTINATIONS IN THE NEW MEDIA ENVIRONMENT by Rayana Pharaon A Thesis Presented to the FACULTY OF THE USC GRADUATE SCHOOL UNIVERSITY OF SOUTHERN CALIFORNIA In Partial Fulfillment of the Requirements for the Degree MASTER OF ARTS (STRATEGIC PUBLIC RELATIONS) May 2012 Copyright 2012 Rayana Pharaon |
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