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Running Head: TAILORING PHILANTHROPIC STRATEGIES 1
Tailoring Philanthropic Strategies to New Generational Cohorts
USC Sol Price School of Public Policy
Tina Pakfar
Object Description
| Title | Tailoring philanthropic strategies to new generational cohorts |
| Author | Pakfar, Tina M. |
| Author email | tpakfar@coh.org;tpakfar@gmail.com |
| Degree | Doctor of Policy, Planning & Development |
| Document type | Dissertation |
| Degree program | Public Policy / Planning |
| School | School of Policy, Planning and Development |
| Date defended/completed | 2013-04-23 |
| Date submitted | 2013-05-16 |
| Date approved | 2013-05-16 |
| Restricted until | 2013-05-16 |
| Date published | 2013-05-16 |
| Advisor (committee chair) | Myrtle, Robert C. |
| Advisor (committee member) |
Esparza, Nicole Jordan-Marsh, Maryalice |
| Abstract | Demographic changes are currently altering the philanthropic landscape. The traditional generations of donors are aging and, as a consequence, development professionals will have to reach out to the next generation of possible donors. The Next Generation, comprised of individuals born between 1965 and 1980, referred to as Generation X, and individuals born between 1981 and 2000, referred to as Millennials (also known as Generation Y), need to be approached in ways that differ from previous generations. For example, the next generation seeks greater personal involvement in their endeavors. This article explores the utility of nonprofit organizations creating internal giving circles to better recruit and engage the Next Generation. The paper concludes by discussing the social implications that make giving circles a viable tool for development professionals seeking to create and maintain sustainable philanthropic models. |
| Keyword | philanthropy; giving circles; Next Generation |
| Language | English |
| Format (imt) | application/pdf |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m |
| Contributing entity | University of Southern California |
| Rights | Pakfar, Tina M. |
| Physical access | The author retains rights to his/her dissertation, thesis or other graduate work according to U.S. copyright law. Electronic access is being provided by the USC Libraries in agreement with the author, as the original true and official version of the work, but does not grant the reader permission to use the work if the desired use is covered by copyright. It is the author, as rights holder, who must provide use permission if such use is covered by copyright. The original signature page accompanying the original submission of the work to the USC Libraries is retained by the USC Libraries and a copy of it may be obtained by authorized requesters contacting the repository e-mail address given. |
| Repository name | University of Southern California Digital Library |
| Repository address | USC Digital Library, University of Southern California, University Park Campus MC 7002, 106 University Village, Los Angeles, California 90089-7002, USA |
| Repository email | cisadmin@lib.usc.edu |
| Filename | etd-PakfarTina-1694.pdf |
| Archival file | uscthesesreloadpub_Volume7/etd-PakfarTina-1694.pdf |
Description
| Title | Page 1 |
| Contributing entity | University of Southern California |
| Repository email | cisadmin@lib.usc.edu |
| Full text | Running Head: TAILORING PHILANTHROPIC STRATEGIES 1 Tailoring Philanthropic Strategies to New Generational Cohorts USC Sol Price School of Public Policy Tina Pakfar |
