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THE SOCIAL MEANING OF SHARING AND GEOCODING:
FEATURES AND SOCIAL PROCESSES IN ONLINE COMMUNITIES
by
Li Xiong
A Dissertation Presented to the
FACULTY OF THE USC GRADUATE SCHOOL
UNIVERSITY OF SOUTHERN CALIFORNIA
In Partial Fulfillment of the
Requirements for the Degree
DOCTOR OF PHILOSOPHY
(COMMUNICATION)
December 2012
Copyright 2012 Li Xiong
Object Description
| Title | The social meaning of sharing and geocoding: features and social processes in online communities |
| Author | Xiong, Li |
| Author email | leoxbear@gmail.com;lixiong@usc.edu |
| Degree | Doctor of Philosophy |
| Document type | Dissertation |
| Degree program | Communication |
| School | Annenberg School for Communication |
| Date defended/completed | 2012-06-22 |
| Date submitted | 2012-11-05 |
| Date approved | 2012-11-05 |
| Restricted until | 2012-11-05 |
| Date published | 2012-11-05 |
| Advisor (committee chair) | Williams, Dmitri |
| Advisor (committee member) |
McLaughlin, Margaret Hollingshead, Andrea B. Majchrzak, Ann |
| Abstract | This study examines how emergent communities might show different patterns of uses and perceptions for communication and profile features when geolocation features are used. It explores the ways that location awareness moderates the social and cognitive processes that motivate people's participation in the sharing of personal information online. In a field experiment (N = 94), participants were assigned to use customized websites with or without geolocation features that filtered information shared by and shown to the users. Participants' uses were captured with server logs, and their perceptions of the respective user communities were assessed with two follow-up surveys. The results suggest that the use of reputation systems has a positive influence on the perceived reciprocity in a community, which is even stronger when geolocation information is attached to user profiles and user-generated content. Second, the use of social matching systems such as tag-based recommendations of interests and connections is positively associated with perceived interpersonal bonds and social identities in a community. Geolocation awareness also reinforces the influence of the use of social matching systems on perceived interpersonal bonds. Finally, generalized reciprocity and social identification positively contribute to the perceived quality of information contribution. The implications for the development of online sharing communities through the design and use of reputation, recommendation, privacy and geolocation features are discussed. |
| Keyword | field experiment; geolocation; geographic proximity; information sharing; online communities; reputation systems; social capital; privacy |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m |
| Rights | Xiong, Li |
| Access conditions | The author retains rights to his/her dissertation, thesis or other graduate work according to U.S. copyright law. Electronic access is being provided by the USC Libraries in agreement with the author, as the original true and official version of the work, but does not grant the reader permission to use the work if the desired use is covered by copyright. It is the author, as rights holder, who must provide use permission if such use is covered by copyright. The original signature page accompanying the original submission of the work to the USC Libraries is retained by the USC Libraries and a copy of it may be obtained by authorized requesters contacting the repository e-mail address given. |
| Repository name | University of Southern California Digital Library |
| Repository address | USC Digital Library, University of Southern California, University Park Campus MC 7002, 106 University Village, Los Angeles, California 90089-7002, USA |
| Repository email | cisadmin@usc.edu |
| Archival file | uscthesesreloadpub_Volume4/etd-XiongLi-1268.pdf |
Description
| Title | Page 1 |
| Full text | THE SOCIAL MEANING OF SHARING AND GEOCODING: FEATURES AND SOCIAL PROCESSES IN ONLINE COMMUNITIES by Li Xiong A Dissertation Presented to the FACULTY OF THE USC GRADUATE SCHOOL UNIVERSITY OF SOUTHERN CALIFORNIA In Partial Fulfillment of the Requirements for the Degree DOCTOR OF PHILOSOPHY (COMMUNICATION) December 2012 Copyright 2012 Li Xiong |
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