Photograph of airline display, Southern California, 1940. "[E]xpress; The Mainliner, Flying United Costs Less Than You Think, Elapsed Time, One Way Fares, New York 15 h[ou]rs 55 mi[nutes] $149.95, Chicago 11 h[ou]rs 30 mi[nutes] $105.00, Boston 17 h[ou]rs 35 mi[nutes] $156.42, Cleveland 13 h[ou]rs 58 mi[nutes] $123.25, Seattle 7 h[ou]rs 19 mi[nutes] $62.93, Portland 6 h[ou]rs 8 mi[nutes] $54.11, San Francisco 2 h[ou]rs $18.95, 10% Off on Round Trips, Reservations Here, Year 'Round the Main Line Airway, United Airlines Mainliners; Look, The Story Behind Native Son; A Cowboy Card Game. A Dude Ranch Shindig and Two Hollywood Comedians; 7 Days on a Magic Carpet, Two Business Girls from Chicago Take a Fairytale Vacation... Fly 5,000 Miles in One Week. Look asked two Chicago girls to plan a perfect vacation. One wanted to see the Southwest and 'maybe learn to ride a horse.' The other held out for California: she wanted 'to meet a movie star and swim in the Pacific.' With only one week free, neither had any hope of taking her ideal vacation, but Look put them both on a modern magic carpet and in seven days gave each her wish. A Look photographer, Frank Bauman, went along. Bend, San Francisco, Los Angeles, Las Vegas, Salt Lake City, Chicago, Leaving the goofy [ilg] of Salt Lake City, the girls spend two [ilg] prowling about the Mormon Temple. Airbound for Las Vegas, Nev[ada], the girls 'oh' and 'ah' as Co-pilot Lester Holton talks of the desert below. The girls, airminded now, call this New Mexico nightingale 'cute but uncomfortable.' Continued on Next Page; Swapping Smiles with Cesar Crosby, Old Man Ocean and Joe DiMaggio's Chef; This Year... A Mainliner Vacation; Waterfront Smells. Nob Hill Swells and the Biggest Little City in the World; It Pays to Fly United; [ilg]nd only 18 hours, [Pacif]ic Coast via [Main]liner; United Air Lines, The Main Line Coast-To-Coast" signage at ticket office.