Photograph of photograph of newspaper for 100,000 new customers, The May Company, Southern California, 1931. "MayCo Circ. 5018--Page P--KUNZ, MayCo Circ. 5018--Page P--KUNZ; People of Los Angeles! Be Ready! Monday's The Day!; The May Company's Autumn Drive For 100,000 New Customers; Great Values Make Good Customers . . . And Good Customers Make Loyal Friends; 1200 Reg. 25¢ Bath Towels Big, spongy, double-6 for thread towels! 21x42 inches! Fast-color borders. (2nd Fl. $1; Reg. $1.50 Linen, Pillowcases, 1000 pairs! Hemstiched. 21x33 ins. Excellent quality, fine for gifts. (2nd Fl.) $1; 600 Boy's Sueds; 10¢ Spools J & P, Coats' Threads White. Nos. 40-70. Limit. 12 spools to custom. (1st Fl.) 79¢ Doz.; 1 Bx. Reg. 45¢ Size, 4 Boxes Kotex, Fine sanitary napkins! Limit four packages to a customer. (1st Fl.) 86¢; 3 Bx. Reg. 50¢ Size, 3 Bxs. Kleenex; 700 Complete New, Bed Lights, What charming styles, colors and shapes! Celanes, georgeous (2nd Fl. $1; Women's Flannelel, Gowns, 400 extra long gowns. Long sleeves. Values to long remember. (3rd Fl.) $1.59; 1200 Women's, Silk Scarfs, Usually $1, Dozens of colors and designs. Bias or fringed ends. (1st Fl.), 59¢; Women! 600 Bias Slips, Crepe de Chine, sleek fitting under new Fall frocks. Lace trims. (3rd Fl.) $2.19; Christmas Night, Perfume, Oz. Carons from France! Specially priced! 1/2-oz., $5 and 1/4-oz., $2.65. (1st Fl.), $9.75; Musical Powder Boxes, When lid is lifted, the box playes tunes. Bright-colored metal. (1st Fl.) $2.77; 100,000 new friends this year . . . and values to win them! Once again we are ready to demonstrate the truth of this statement! For now comes the Autumn Episode of this annual drive. Ready . . . with fresh, new Fall and Winter merchandise . . . for you, for yours . . . and for you home. It is a widely-known fact that The May Company maintains a daily policy of value-dominance in Los Angeles. Think, then, what it means when we are able to assure you that in this friend-making event, even this daily low-level-price standard is surpassed! Only months of careful planning accomplished this. Consistent with May Company policy, our buyers bought Made-in-Los Angeles goods FIRST! Eastern markets, importers and manufacturers with whom this organization does millions of dollars worth of business, co-operated whole-heartedly and quite beyond our expectations. So thorough have been preparations for this event that I, personally . . . together with our executive comittee of merchandise experts, rigidly and minutely tested every item before it was permitted to enter this sale . . . and can fully endorse and guarantee these values to make new friends and keep old ones. Be Here Promptly, Monday! SHOP WHILE QUANTITIES LAST!" -- on newspaper.