Photograph of 6 oxen pulling covered wagon of boxes of beer, two men beside oxen and one man in wagon, Southern California, 1933. "[ilg]k & Lock; Imported Carta Blanca Beer, Frank M. Hauser, Distributor, [ilg] Produce Street, American Sign Co." -- signage on building. "We Ought To Make The Santa Monica Rodeo [B]y Sat. Or Sun. Don't You Think So?; Imported Carta Blanca Beer Enroute To Pioneer Public Market, F.M. Hauser, Distributor, Santa Monica, Celebrating Pioneer Days June 19th to 25th" -- signage on wagons. "[ilg]W 84 83" -- on license plate.