Copies of advertising displays, Broadway Department Store, Southern California, 1925 [image 1] |
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| Title | Copies of advertising displays, Broadway Department Store, Southern California, 1925 [image 1] |
| Description | Photograph of advertising displays, Broadway Department Store, Southern California, 1925. "Beauty-Shop-February Special, Permanent Wave $15 Entire Head - Long of Bobbed Hair, No kink or fuzz, Phone for Appointment, The Broadway Department Store, Broadway - Fourth and Hill, Arthur Letts Jr., President, 'Open All Day Saturdays', P.R.A. Co Art Dept. L.A.; P.R.A.-L.A-. Carl A. Bundy Quill & Press-Bdy. Dept. Store-Order No. 1203 1-29; Fairies; Group of Participants in one of our recent Childrens' Frolics; What Boyd Service says about our Childrens' Frolics, In staging your different attractions for kiddies on different Saturdays throughout the year? Do not neglect the different schools of dancing in your city. In searching for attractions to interest youngsters, [ilg] practically all of us are these days - in fact, Saturday has [ilg] almost universally the day of attractions for kiddies at our [ilg] merchandise stores, let us not neglect the different schools [ilg] dancing in our city. The Pacific Coast seems to have led the [ilg] Let me give you a typical Saturday at The Broadway in [ilg] Angeles. On May 9th sixty-five children from a certain school [ilg] dancing gave a May Festival - a carnival of song, story and da[ilg] It was explained to the kiddies of Los Angeles that many of th[ilg] boys and girls from this school of dancing were known to them [ilg] the moving pictures and also over the radio. This firm usually [ilg] announces surprise after surprise, and the fact that no tickets [ilg] needed. 'Just ask mother to bring you' is the invitation. The 'Ticker' mentions this fact here to-day because some we are seemingly hard up for attractions. We can always turn t[o] the dancing schools, because these people profit when their eff[ilg] are shown in the limelight of publicity. The outstanding fact all, though, is this: First, the concentration of kiddies' and juvenile merchandise on one floor. Second, the constant entert[ilg] exception of a month [ilg]. Third, the Play Rooms where mothers may leave their [ilg] competent nurse or host[ilg]. Fourth, [ilg] merchandise off[ilg]er; Street Car Advertising; Throughout the entire year this stoer uses a full run of street car cards. Above card is typical. Results were so successful it was repeated a second month with requests from the buyer for a third month's run. We insert from two to four pieces of copy monthly. 24th Annual Department Managers Sale, The Annual Race for Selling Honors, The Broadway Department Store; Tappan, The Gas Range with rounded corners, $5 Down, Exclusively at The Broadway Department Store; by Unanimous Choice - Tappan Gas Range With Solid Top, $5 down, Boils 4 Kettles on one Burner; Remember Greater Broadway Day, thursday, july 10; Saturday After-noon at 2:30, In the Garden Cafe Eighth Floor, Tomorrow - Children's St. Patrick Frolic, Feature Presentation of Juvenile Entertainers. Including Youthful Broadcasting Store, by Winifred Pollard's Neighborhood School of Dancing. Although St. Patrick's [ilg] doesn't really arrive until next Thuesday, The Broadway decided to pay homage to the old patron Saint in the Children's party, Saturday afternoon. For his good work in chasing the snakes from the Emerald isle, there will appear on the program [ilg] and readings - and a warm old irish jig. A [ilg] little radio pals - Dickey Brandom, [ilg] Wright and Mimi [ilg] on KHJ. And then [ilg] surprise, last time it was sticking balloons, this time [ilg]. Tell mother to bring you early. There Are Just [4]00 Seats! Admission Complimentary; Tiny Actress To Give Reading At Children's Fete, Broadway Store To Give Easter Party. As Easter frolic or children, featured by a program of free enteratinment will be given tomorrow afternoon at 2:30 [ilg] in the Garden cafe on the eighth floor of the Broadway Department store. The program, which has been arranged by Carter Weaver's school of drama and [ilg] will include piano and violin [ilg], readings, dances and other novelty entertainment. Following the program [ilg] will be held, in which all of the children [ilg], as well as the performers will participate. Among the child performers will [ilg] in several screen Juvenile and radio entertainers. [ilg] Jr. who has appeared in [ilg] will tell one of his original stories and Jacqueline [ilg] who has worked in the movies and as an artists' model will read a poem written especially for her by Mrs. Marion [ilg]; Outdoor Advertising; Children's Frolic; Presented by Pupils of Zillah Ernestine Withrow, Studio of Aristic Dancing; The Juvenile Magazine Advertising Department, The Broadway Department Store; Program, C[hildr]en's Easter Frolic; Children's St. Patrick Frolic; Program, Saturday March 28, 1925, Adventures From Bobolink Books, First Scene... Outside the Game Book, [Sec]ond Scene... Inside the Book of Make Believe Land, Old Time Popular Songs, Adventure from Bobolink Books, The Sunny South, The Gypsy Camp, Jingle Bells, Heel and Toe- Step, Tune of the [ilg], Sixpence, Choosing The Queen, John Brown Had [ilg], [ilg]-a-Cake, Hush-A-Bye-Baby, Farmer in the Dell - Game, London Bridge - Game, Cast Of Characters, Jane Kramer, Margaret [ilg], [ilg], Zoe Lacey, Dorothy Struckhoff, Florence Huebner, [ilg], Betty Jean Hawkes, Jean Sheldon, Dorothy Deimond, Carol Brittle, Lola W[ilg]gard, Margaret She[ilg], Dorothy Whitaker, Anita [ilg], Lillian Smith, Mary Jane Berberet, Virginia L'Hommedies, Frances Spence, Barbara Summers, Marine McLeon, Betty Jane Glassbrook, Dollie Wright, Jane Kirk, ; Whenever the Juvenile Magazine arrives there is no peace in the house until every work is read not only once but many times. My only objection is that it is not large enough. Signed Mrs. P.K. Reinmuth, Address 3H66 Hollenbeck Ave[nue]; The magazine is a fine idea. Already my lad is deep in interest. He loves books. It not only teaches them, but keeps their mind, in better thoughts. I think it more than worth while. Signed Mrs. Aline Lile [ilg] Edward Lile. Address [ilg] 3. Box 401 B, Inglewood, Cal[ifornia] [ilg]; [ilg] is 6 1/2 yrs just learning to sound her words and to read. We have an interestin time spelling and sounding the rhymes, stories, [ilg]. Signed Mrs. [ilg] Smith. Address 18 W[est] Mountainview St. [ilg]; [Bro]adway Department Store, The Juvenile Magazine, 1925; Window Displays; The Broadway Department Store competing for trophy #4" -- on advertising displays. |
| Subject (lcsh) | Advertising |
| Contributing entity | University of Southern California |
| Filename | DW-1925-07-01-01~01.TIF |
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