Photograph of advertisement, Southern California, 1931. "Thursday! February 5th, The May Company, Spring Drive For 100,000 New Customers!; Ingram's Milkweed Cream, Manufacturer's regular $1 size. A delightful cream for softening, protecting, bleaching. (1st Floor); Sanitary Napkins, 'Maynaps', Deodorized! Rounded corners! 1 Dozen to package. Limit 4 packages. (1st Fl.), 4 Pkgs. 84¢; Now! 7 Spools of Silk Thread, Savings that advise--'Shop now'. Black, white and Spring colors. 50 yards to spool. (1st Fl.); Hear You Are, Men!, Nobelt Shorts, Regularly 75¢, 200 Faultless Nobelt sorts, Novelty broadcloths, etc. 30 to 40. (1st Fl); Cleansing Tissues, Dovals, 3 for 81¢, Professional size! Excellent quality, absorbent tissue. (1st Fl.); 1800 Men's Spring Neckties, Regularly 75¢ to $1. Full length ties. silk tipped at both ends. Solid colors, etc! (1st Fl.), 59¢; Mammoth! J&P Coats Thread, Six-cord machine thread. 250 yards to the spool. Nos. 40 to 70. Black and white (1st Floor), 12 Spools 83¢;. 6000 prs. Men's Novelty Sox, Rayon and lisle mixtures! Lisle reinforced. Sizes 10 to 12 (1st Fl.), 25¢; Cretonne Wardrobe Garment Bags, Regularly $1. Protects eight garmental 54[ilg], 79¢; Men! 600 Faultless Nite Shirts, Reg. $1.50 Novelty stripe flanelets! Collar attached and mil[ilg]. $1.15; A Personal Message from Thomas May To the People of All Southern California, 100,000 new friends this year ... and values to win them!, An earnest policy ... earnestly pursued. For it has been proved in our successful Drive for 100,000 New Customers last Autumn the 'GREAT VALUES MAKE GOOD CUSTOMERS ... AND GOOD CUSTOMERS MAKE LOYAL FRIENDS'!, And now we are ready to launch the Spring Episode of this annual Drive for 100,000 New Customers. Ready with over a million dollars worth of frersh, new Spring and Summer merchandise for you and for yours ... for your home. Months of careful planning have accomplished wonderful results. Consistent with May Company policy ... always ... our buyers bought Made-in Los Angeles goods FIRST! Eastern markets, importers and manufacturers with whom this organizatino [sic] does millions of dollars worth of business, co-operated whole-heartedly and quite beyond our expectations., So thorough have been preparations for this evenet that I, personally ... together with our executive committee of merchandise experts, rigidly and minutely tested every item before it was permitted to enter this sale ... and can fully endorse and guarantee these values to make new and keep old friends. friends., Be Here Promptly, Thursday! Shop While Quantities Are Complete!, Thomas May; Men! Just 150 Rayon Robes; $1.85 'Red Star' Diapers, Doz.; New! Sample Line, Andirons; 44-in. Marquisette Curtain Panels" -- on newspaper.