Photograph of construction of Pellissier Building, Wilshire Boulevard and South Western Avenue, Los Angeles, CA, 1930. "[ilg]igera[ilg]" -- on storefront. "Standard Oil Products" -- on sign. "Leasing Agents, The Henry de Roulet Co., [ilg]; The W[illia]m Simpson Construction Co.; Another new Warner Bros. Theatre, 2500 Seats, First Showing DeLuxe, Another new home of Warner Bros. and First National Vitaphone Productions" -- on signs. "Foster and Kleiser, wrapped in gingham, Weber's bread, sliced or unsliced, The toast of Los Angeles Housewives" -- on billboard.