Photograph of man and advertising car from Reno, Southern California, 1930. "wedding rings, Edises Jewelers, Reno" -- on signage. "Reno Nevada, 'the biggest little city in the world'" -- on frame. "Reno! 'the biggest little city in the world'; Golden Taxi 5511; Kingston& Heidtman, drugs, kodaks, films, 235 N. Virginia, phone 4522; Lorraine's 'permanent waves', over Sears and Roebuck, dial 8271, $7.50; Fior D'ltalia Garden, 202 N. Center, French and Italian dinners, Cabaret; drink Coca-Cola and Shoshone quality beverages 'made with pure Diamond Springs Water, tel. 7331; 'Bob & Fred' signs; Star Cleaners, 230 Sierra St. Reno 4552; Mayberry's Riding & Restaurant; 803 E. Fourth, John D's, Virginia & Fourth, the local independent grocers; Margaret Burnham's Cottage Candies, 38 W. Second St., 'best in Reno'; Monarch Cafe, Virginia Street, new style lager on draught, 5 c. 'best coffee in Reno'" -- on signage. "Radio installed by Mariner, Reno" -- on speaker. "[ilg], non-resident permit, state of California. [ilg]" -- on sticker. "'Reno Junior'; Reno to Los Angeles; Cain signs; Snowshoe's advertising service, phone 3630" -- on automobile. "Reno garage, opposite the Majestic; Reno arena, Chas. Rennie, Frankie Neal, promoters" -- on signage. "6-798, Nevada 1930" -- on license plate.