Photograph of Frank T. Hickey Co. booth, California land show, Southern California, 1930. "Frank T. Hickory Co[mpany], Fordson, Outstanding improvements, 1. more power, 2. easy starting, 3. new cooling system, 4. new lubrication system, 5. new ignition system, 6. large air washer, 7. redesigned transmission, 8. longer wearing crankshaft, 9. improved gasoline carburetor, 10. hot spot manifold, 11. heavy fenders and platform-standard equipment, 12. sixteen plate transmission brake, 13. steel steering wheel-hard rubber covered, 14. shock absorbing front coil spring, 15. automatic lubrication of rear wheel bearings, 16. one piece cast front wheels, [dist]ributors for South Calif[ornia]-Ariz[ona] Nevada and New Me[xico]" -- on display. "See your nearest Fordson dealers, Edgar Bro[ther]s Co[mpany] El Centro Calif[ornia], Jones & Dodds 542 W[est] 8th St[reet] Riverside Calif[ornia], Jones & Dodds 1241 E[ast] Main St[reet] Santa Paula Calif[ornia], McComber Tractor Co[mpany] 918 So[uth] Central Ave[nue] Pheonix Ariz[ona], Sam B. Rowe 117 E[ast] 5th St[reet] Santa Ana Calif[ornia], Holly Summer L[imi]t[e]d 1455 E[ast] St[reet] San Diego Calif[ornia], Citrus Belt Tractor, 696 W[est} A St[ree]t Ontario Calif[ornia], Siebethal Bro[ther]s Lancaster Calif[ornia], Joe Berchtold, 330 E[ast] 19th St[reet] Bakersfield Calif[ornia]" -- on sign. "Venice Pier Glass Blow[ers]" -- on adjacent display.