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The Crossover: An Exploration of the Success and Influence of African-American Music in the
Face of Systematic Discrimination
Saqqara Mohammed-Grant
Annenberg School of Communication
University of Southern California
Paper fulfillment as partial requirements for
CMGT 597: Communication Research Practicum
Fall 2010
Running head: THE CROSSOVER 1
Object Description
| Title | The crossover: an exploration of the success and influence of African-American music in the face of systematic discrimination |
| Author | Mohammed-Grant, Saqqara A. |
| Author email | saqqara.anasa@yahoo.com;saqqara.anasa@yahoo.com |
| Degree | Master of Arts |
| Document type | Project |
| Degree program | Communication Management |
| School | Annenberg School for Communication |
| Date defended/completed | 2010-12-06 |
| Date submitted | 2011-08-12 |
| Date approved | 2011-08-12 |
| Restricted until | 2011-08-12 |
| Date published | 2011-08-12 |
| Advisor (committee chair) | Baroffio, Daniela |
| Advisor (committee member) | Lee, Ben |
| Abstract | The success of African-American music has consistently been predicated on America’s racial climate. African-American musicians and performers have struggled to gain acceptance into America’s mainstream culture. Four United States historical periods, from slavery to the 1960s, were discussed. Each period was chosen because of its significance in America’s racial and social history. Within this historical context, a discussion of success by African-American performers, musicians, and entrepreneurs was analyzed. The success of each performer, musician, and entrepreneur in the respective periods, subsequently set a foundation for the success of future African-American performers. Eventually, African-American music gains full acceptance into America’s mainstream but only after the cultural climate shifts to acknowledge African-Americans as equal to Whites in a social context. |
| Keyword | African-American music; music industry; Civil War; music; blackface minstrelsy; slavery; Motown; The Supremes; Destiny's Child; girl groups; Race Records; The Hyers Sisters; Scott Joplin; music marketing; The Four P's of Marketing |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m |
| Rights | Mohammed-Grant, Saqqara A. |
| Access conditions | The author retains rights to his/her dissertation, thesis or other graduate work according to U.S. copyright law. Electronic access is being provided by the USC Libraries in agreement with the author, as the original true and official version of the work, but does not grant the reader permission to use the work if the desired use is covered by copyright. It is the author, as rights holder, who must provide use permission if such use is covered by copyright. The original signature page accompanying the original submission of the work to the USC Libraries is retained by the USC Libraries and a copy of it may be obtained by authorized requesters contacting the repository e-mail address given. |
| Repository name | University of Southern California Digital Library |
| Repository address | USC Digital Library, University of Southern California, University Park Campus MC 7002, 106 University Village, Los Angeles, California 90089-7002, USA |
| Repository email | cisadmin@usc.edu |
| Archival file | uscthesesreloadpub_Volume71/etd-MohammedGr-272.pdf |
Description
| Title | Page 1 |
| Full text | The Crossover: An Exploration of the Success and Influence of African-American Music in the Face of Systematic Discrimination Saqqara Mohammed-Grant Annenberg School of Communication University of Southern California Paper fulfillment as partial requirements for CMGT 597: Communication Research Practicum Fall 2010 Running head: THE CROSSOVER 1 |
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