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PIRACY PROPAGATION OF INFORMATION GOODS: THEORY,
MEASUREMENT, AND APPLICATION
by
Joo Hee Oh
______________________________________________________________
A Dissertation Presented to the
FACULTY OF THE USC GRADUATE SCHOOL
UNIVERSITY OF SOUTHERN CALIFORNIA
In Partial Fulfillment of the
Requirements for the Degree
DOCTOR OF PHILOSOPHY
(BUSINESS ADMINISTRATION)
August 2011
Copyright 2011 Joo Hee Oh
Object Description
| Title | Piracy propagation of information goods: theory, measurement and application |
| Author | Oh, Joo Hee |
| Author email | ohbella79@gmail.com;jooheeoh@mit.edu |
| Degree | Doctor of Philosophy |
| Document type | Dissertation |
| Degree program | Business Administration |
| School | Marshal School of Business |
| Date defended/completed | 2011-05-04 |
| Date submitted | 2011-07-11 |
| Date approved | 2011-07-11 |
| Restricted until | 2011-07-11 |
| Date published | 2011-07-11 |
| Advisor (committee chair) |
Hann, Il-Horn El Sawy, Omar |
| Advisor (committee member) |
James, Gareth Zhu, Feng Moon, Hyungsik R. |
| Abstract | Digital technologies have transformed the traditional structure of production and promotion planning for new information goods. Studies, up to now, have examined implications of file sharing technologies on pricing schemes, protection mechanisms, and distribution strategies of digital contents. However, there is little understanding about the characteristics of piracy propagation process brought about by digital distribution technology. By drastically broadening behavioral options of search, consumption and reproduction of contents, IT-enabled tools may have reshaped conventional way of consumers’ engaging in new digital technologies and contents adoption decisions. In this dissertation, I seek to further our understanding of the impacts of the emergence of file sharing technology on consumers’ behavior in participating in digital piracy and how such changes brought about by new technology have altered the propagation dynamics of digital contents. I explore several questions regarding the dynamics of digital piracy propagation, influences of heterogeneous population segments on piracy propagation process, and the information role of digital piracy to improve business and policy decisions. My first research question characterizes the demand- and supply-side dynamics of piracy propagation and measures the effectiveness of anti-piracy efforts to curb digital piracy. My second question aims to identify different population segments and their inter-segment influences on piracy propagation. In my third research question, I utilize the consumers’ preference information in piracy data to improve market forecasting and promotional decisions. While the first research question characterizes the underlying dynamics of piracy propagation process per title at the aggregated level, the second research question identifies the influence of heterogeneous participants’ behavior on the propagation process. The study that addresses the third question is an application to utilize the propagation dynamics for the pre-release forecasting purposes. Overall, my research contributes to a better understanding of the economics of digital products, information products diffusion process, and the economics of digital piracy. |
| Keyword | Information goods; piracy; new product diffusion |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m |
| Rights | Oh, Joo Hee |
| Access conditions | The author retains rights to his/her dissertation, thesis or other graduate work according to U.S. copyright law. Electronic access is being provided by the USC Libraries in agreement with the author, as the original true and official version of the work, but does not grant the reader permission to use the work if the desired use is covered by copyright. It is the author, as rights holder, who must provide use permission if such use is covered by copyright. The original signature page accompanying the original submission of the work to the USC Libraries is retained by the USC Libraries and a copy of it may be obtained by authorized requesters contacting the repository e-mail address given. |
| Repository name | University of Southern California Digital Library |
| Repository address | USC Digital Library, University of Southern California, University Park Campus MC 7002, 106 University Village, Los Angeles, California 90089-7002, USA |
| Repository email | cisadmin@usc.edu |
| Archival file | uscthesesreloadpub_Volume71/etd-OhJooHee-73.pdf |
Description
| Title | Page 1 |
| Full text | PIRACY PROPAGATION OF INFORMATION GOODS: THEORY, MEASUREMENT, AND APPLICATION by Joo Hee Oh ______________________________________________________________ A Dissertation Presented to the FACULTY OF THE USC GRADUATE SCHOOL UNIVERSITY OF SOUTHERN CALIFORNIA In Partial Fulfillment of the Requirements for the Degree DOCTOR OF PHILOSOPHY (BUSINESS ADMINISTRATION) August 2011 Copyright 2011 Joo Hee Oh |
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