Page 1 |
Save page Remove page | Previous | 1 of 118 | Next |
|
small (250x250 max)
medium (500x500 max)
large ( > 500x500)
Full Resolution
All (PDF)
|
This page
All
Subset |
REACHING THE TRADITIONALISTS:
A STUDY IDENTIFYING 65-85 YEAR OLDS AND HOW TO EFFECTIVELY
COMMUNICATE WITH THEM
by
Jennifer Marla Norris
A Thesis Presented to the
FACULTY OF THE GRADUATE SCHOOL
UNIVERSITY OF SOUTHERN CALIFORNIA
In Partial Fulfillment of the
Requirements for the Degree
MASTER OF ARTS
(STRATEGIC PUBLIC RELATIONS)
May 2008
Copyright 2008 Jennifer Marla Norris
Object Description
| Title | Reaching the Traditionalists: a study identifying 65-85 year olds and how to effectively communicate with them |
| Author | Norris, Jennifer Marla |
| Author email | jen_norris0217@yahoo.com |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Strategic Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2008-05-01 |
| Date submitted | 2008 |
| Restricted until | Unrestricted |
| Date published | 2008-04-22 |
| Advisor (committee chair) | Floto, Jennifer |
| Advisor (committee member) |
Cray, Ed Henke, Maria |
| Abstract | In recent years, Traditionalists -- seniors ages 65-84 -- have received increased attention by the media and marketers due to their tremendous numbers, wealth, and discretionary time and income. Yet, the research conducted in this study reveals that despite this increased attention, communicators are still not effectively reaching this audience because of lingering stereotypes and inadequate data. This finding has significant implications for communicators seeking to effectively reach Traditionalists with appropriate messaging and highlights the need and importance of this study.; Using traditional research methods and content analysis of current publications targeting this audience, this study investigates how this audience is currently being messaged to and communicated with by media outlets, organizations and society in general, in order to ascertain what is and what is not effective. By analyzing these findings plus their demographic and personal characteristics, the author offers strategic recommendations on how to effectively reach this audience and provides a glimpse of what changes will impact this audience in the future. |
| Keyword | communication; seniors; traditionalists |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Type | texts |
| Legacy record ID | usctheses-m1181 |
| Rights | Norris, Jennifer Marla |
| Repository name | Libraries, University of Southern California |
| Repository address | Los Angeles, California |
| Repository email | http://www.usc.edu/isd/libraries/services/ask_a_librarian/email/ |
| Filename | etd-Norris-20080422 |
| Archival file | uscthesesreloadpub_Volume32/etd-Norris-20080422.pdf |
Description
| Title | Page 1 |
| Full text | REACHING THE TRADITIONALISTS: A STUDY IDENTIFYING 65-85 YEAR OLDS AND HOW TO EFFECTIVELY COMMUNICATE WITH THEM by Jennifer Marla Norris A Thesis Presented to the FACULTY OF THE GRADUATE SCHOOL UNIVERSITY OF SOUTHERN CALIFORNIA In Partial Fulfillment of the Requirements for the Degree MASTER OF ARTS (STRATEGIC PUBLIC RELATIONS) May 2008 Copyright 2008 Jennifer Marla Norris |
Comments
Post a Comment for Page 1
