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A STUDY OF A STUDY OF A STUDY OF A STUDY OF A STUDY OF SOCIAL MEDIA PRACTICES AND TRENDS IN THE FIELD OF SOCIAL MEDIA PRACTICES AND TRENDS IN THE FIELD OF SOCIAL MEDIA PRACTICES AND TRENDS IN THE FIELD OF SOCIAL MEDIA PRACTICES AND TRENDS IN THE FIELD OF SOCIAL MEDIA PRACTICES AND TRENDS IN THE FIELD OF SOCIAL MEDIA PRACTICES AND TRENDS IN THE FIELD OF SOCIAL MEDIA PRACTICES AND TRENDS IN THE FIELD OF SOCIAL MEDIA PRACTICES AND TRENDS IN THE FIELD OF SOCIAL MEDIA PRACTICES AND TRENDS IN THE FIELD OF SOCIAL MEDIA PRACTICES AND TRENDS IN THE FIELD OF SOCIAL MEDIA PRACTICES AND TRENDS IN THE FIELD OF SOCIAL MEDIA PRACTICES AND TRENDS IN THE FIELD OF SOCIAL MEDIA PRACTICES AND TRENDS IN THE FIELD OF INVESTOR RELATION INVESTOR RELATION INVESTOR RELATION INVESTOR RELATIONINVESTOR RELATION INVESTOR RELATIONS
by
Wei QinWei Qin
A Thesis Presented to theA Thesis Presented to theA Thesis Presented to the A Thesis Presented to the A Thesis Presented to the A Thesis Presented to the A Thesis Presented to theA Thesis Presented to the A Thesis Presented to theA Thesis Presented to the A Thesis Presented to theA Thesis Presented to the
FACULTY OF THE USC GRADUATE SCHOOLFACULTY OF THE USC GRADUATE SCHOOL FACULTY OF THE USC GRADUATE SCHOOL FACULTY OF THE USC GRADUATE SCHOOL FACULTY OF THE USC GRADUATE SCHOOL FACULTY OF THE USC GRADUATE SCHOOL FACULTY OF THE USC GRADUATE SCHOOL FACULTY OF THE USC GRADUATE SCHOOLFACULTY OF THE USC GRADUATE SCHOOL FACULTY OF THE USC GRADUATE SCHOOL FACULTY OF THE USC GRADUATE SCHOOL
UNIVERSITY OF SOUTHERN CALIFORNIA UNIVERSITY OF SOUTHERN CALIFORNIA UNIVERSITY OF SOUTHERN CALIFORNIA UNIVERSITY OF SOUTHERN CALIFORNIA UNIVERSITY OF SOUTHERN CALIFORNIA UNIVERSITY OF SOUTHERN CALIFORNIA UNIVERSITY OF SOUTHERN CALIFORNIA UNIVERSITY OF SOUTHERN CALIFORNIA UNIVERSITY OF SOUTHERN CALIFORNIA
In Partial Fulfillment of the In Partial Fulfillment of the In Partial Fulfillment of the In Partial Fulfillment of the In Partial Fulfillment of the In Partial Fulfillment of the In Partial Fulfillment of the
Requirements for the Degree
MASTER OF ARTS
(STRATEGIC PUBLIC RELATIONS)
August 2011
Copyright 2011 Wei Qin Copyright 2011 Wei Qin Copyright 2011 Wei Qin Copyright 2011 Wei Qin Copyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei Qin
Object Description
| Title | A study of social media practices and trends in the field of investor relations |
| Author | Qin, Wei |
| Author email | anneqin7@gmail.com;weiqin@usc.edu |
| Degree | Master of Arts |
| Document type | Thesis |
| Degree program | Strategic Public Relations |
| School | Annenberg School for Communication |
| Date defended/completed | 2011-06-02 |
| Date submitted | 2011-06-02 |
| Date approved | 2011-06-03 |
| Restricted until | 2011-06-03 |
| Date published | 2011-06-03 |
| Advisor (committee chair) | Swerling, Gerald |
| Advisor (committee member) |
Floto, Jennifer Tenderich, Burghardt |
| Abstract | This thesis will offer investor relations officers and financial communication professionals a view of the trends in corporate disclosure and the suitability of social media for the practice of investor relations. It defines investor relations in today’s communication environment and reviews basic policy regarding online information disclosure. The thesis’ analysis focuses on the IR activities that are the most suitable for new media adoption. It concludes with suggestions on how corporations and IR practitioners can embrace online media to communicate with investors. |
| Keyword | Investor relations; financial communications; public relations; social media; corporate disclosure |
| Language | English |
| Part of collection | University of Southern California dissertations and theses |
| Publisher (of the original version) | University of Southern California |
| Place of publication (of the original version) | Los Angeles, California |
| Publisher (of the digital version) | University of Southern California. Libraries |
| Provenance | Electronically uploaded by the author |
| Type | texts |
| Legacy record ID | usctheses-m |
| Contributing entity | University of Southern California |
| Rights | Qin, Wei |
| Physical access | The author retains rights to his/her dissertation, thesis or other graduate work according to U.S. copyright law. Electronic access is being provided by the USC Libraries in agreement with the author, as the original true and official version of the work, but does not grant the reader permission to use the work if the desired use is covered by copyright. It is the author, as rights holder, who must provide use permission if such use is covered by copyright. The original signature page accompanying the original submission of the work to the USC Libraries is retained by the USC Libraries and a copy of it may be obtained by authorized requesters contacting the repository e-mail address given. |
| Repository name | University of Southern California Digital Library |
| Repository address | USC Digital Library, University of Southern California, University Park Campus MC 7002, 106 University Village, Los Angeles, California 90089-7002, USA |
| Repository email | cisadmin@dots.usc.edu |
| Archival file | uscthesesreloadpub_Volume71/etd-QinWei-17.pdf |
Description
| Title | Page 1 |
| Contributing entity | University of Southern California |
| Repository email | cisadmin@dots.usc.edu |
| Full text | A STUDY OF A STUDY OF A STUDY OF A STUDY OF A STUDY OF SOCIAL MEDIA PRACTICES AND TRENDS IN THE FIELD OF SOCIAL MEDIA PRACTICES AND TRENDS IN THE FIELD OF SOCIAL MEDIA PRACTICES AND TRENDS IN THE FIELD OF SOCIAL MEDIA PRACTICES AND TRENDS IN THE FIELD OF SOCIAL MEDIA PRACTICES AND TRENDS IN THE FIELD OF SOCIAL MEDIA PRACTICES AND TRENDS IN THE FIELD OF SOCIAL MEDIA PRACTICES AND TRENDS IN THE FIELD OF SOCIAL MEDIA PRACTICES AND TRENDS IN THE FIELD OF SOCIAL MEDIA PRACTICES AND TRENDS IN THE FIELD OF SOCIAL MEDIA PRACTICES AND TRENDS IN THE FIELD OF SOCIAL MEDIA PRACTICES AND TRENDS IN THE FIELD OF SOCIAL MEDIA PRACTICES AND TRENDS IN THE FIELD OF SOCIAL MEDIA PRACTICES AND TRENDS IN THE FIELD OF INVESTOR RELATION INVESTOR RELATION INVESTOR RELATION INVESTOR RELATIONINVESTOR RELATION INVESTOR RELATIONS by Wei QinWei Qin A Thesis Presented to theA Thesis Presented to theA Thesis Presented to the A Thesis Presented to the A Thesis Presented to the A Thesis Presented to the A Thesis Presented to theA Thesis Presented to the A Thesis Presented to theA Thesis Presented to the A Thesis Presented to theA Thesis Presented to the FACULTY OF THE USC GRADUATE SCHOOLFACULTY OF THE USC GRADUATE SCHOOL FACULTY OF THE USC GRADUATE SCHOOL FACULTY OF THE USC GRADUATE SCHOOL FACULTY OF THE USC GRADUATE SCHOOL FACULTY OF THE USC GRADUATE SCHOOL FACULTY OF THE USC GRADUATE SCHOOL FACULTY OF THE USC GRADUATE SCHOOLFACULTY OF THE USC GRADUATE SCHOOL FACULTY OF THE USC GRADUATE SCHOOL FACULTY OF THE USC GRADUATE SCHOOL UNIVERSITY OF SOUTHERN CALIFORNIA UNIVERSITY OF SOUTHERN CALIFORNIA UNIVERSITY OF SOUTHERN CALIFORNIA UNIVERSITY OF SOUTHERN CALIFORNIA UNIVERSITY OF SOUTHERN CALIFORNIA UNIVERSITY OF SOUTHERN CALIFORNIA UNIVERSITY OF SOUTHERN CALIFORNIA UNIVERSITY OF SOUTHERN CALIFORNIA UNIVERSITY OF SOUTHERN CALIFORNIA In Partial Fulfillment of the In Partial Fulfillment of the In Partial Fulfillment of the In Partial Fulfillment of the In Partial Fulfillment of the In Partial Fulfillment of the In Partial Fulfillment of the Requirements for the Degree MASTER OF ARTS (STRATEGIC PUBLIC RELATIONS) August 2011 Copyright 2011 Wei Qin Copyright 2011 Wei Qin Copyright 2011 Wei Qin Copyright 2011 Wei Qin Copyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei QinCopyright 2011 Wei Qin |
